🆚 Mastodon vs. WhatsApp

Compare technologies based on real-world usage data *

📈 WhatsApp is much more popular than Mastodon.
🌎 WhatsApp is more popular in Brazil, India, and Russia.
🌍 Mastodon is more popular in Japan, Sweden, and Isle of Man.

Mastodon

Type

Social media platform

Instant messaging app

About

A decentralized social network running on independent servers and powered by Mastodon open source software.

WhatsApp is an instant messaging and Voice over IP (VoIP) service owned by Meta.

It allows users to send text and voice messages, share photos, videos, documents, and locations, make voice and video calls including group calls, supports end-to-end encryption, and provides a Business API for large-scale messaging and automation.

Headquarters

Berlin, Germany

Menlo Park, California, United States

Website

joinmastodon.org #268,863

whatsapp.com #48

Pricing

Free ✔️

WhatsApp Business, US rate per conversationFree version ✔️1,000 free service conversations/month
Marketing$0.025
Authentication$0.0135
Utility$0.004
Service$0

Popularity

Determined by the number of sites using each technology.

The WhatsApp instant messaging app is 20 times more popular than Mastodon.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

WhatsApp is more popular in Brazil, India, and Russia, while Mastodon is more popular in Japan, Sweden, and Isle of Man.

Brazil

India

Russia

Spain

Turkey

Indonesia

Italy

Thailand

United States

Argentina

Awards

🔥 11st most popular in Sweden in the Social Media category.
🔥 11st most popular in Belgium in the Social Media category.
🔥 11st most popular in Ireland in the Social Media category.
🔥 12nd most popular in Germany in the Social Media category.
🔥 13rd most popular in France in the Social Media category.

🥇 Most popular in Brazil in the Instant Messaging category.
🥇 Most popular in India in the Instant Messaging category.
🥇 Most popular in Spain in the Instant Messaging category.
🥇 Most popular in Turkey in the Instant Messaging category.
🥇 Most popular in Indonesia in the Instant Messaging category.

Popularity by domain category

Determined by the number of sites in each category.

WhatsApp is more popular among sites focused on online shopping, business, and marketing and merchandising, while Mastodon is more commonly used on technical, business forums sites.

Online Shopping

Business

Marketing/Merchandising

Internet Services

Travel

Education/Reference

Fashion/Beauty

Blogs/Wiki

Health

General News