🆚 Microsoft Advertising Tracking vs. Pinterest Analytics

Compare technologies based on real-world usage data *

📈 Pinterest Analytics is twice as popular as Microsoft Advertising Tracking.
🌎 Pinterest Analytics is more popular in the United States, the United Kingdom, and Germany.
🌍 Microsoft Advertising Tracking is more popular in China, Norway, and Taiwan.

Microsoft Advertising Tracking

Pinterest Analytics

Type

Ad tracking tool

About

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

Pinterest Analytics shows you what paid and organic published content resonates most on Pinterest.

Headquarters

Redmond, Washington, United States

San Francisco, California, United States

Website

about.ads.microsoft.com

analytics.pinterest.com

Popularity

Determined by the number of sites using each technology.

The Pinterest Analytics ad tracking tool is 2.2 times more popular than Microsoft Advertising Tracking.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Pinterest Analytics is more popular in the United States, the United Kingdom, and Germany, while Microsoft Advertising Tracking is more popular in China, Norway, and Taiwan.

United States

United Kingdom

Germany

France

India

Netherlands

Australia

Canada

Spain

Brazil

Awards

🥉 Third most popular in China in the Ad Tracking category.
⭐ 4th most popular in Germany in the Ad Tracking category.
⭐ 4th most popular in the Czech Republic in the Ad Tracking category.
⭐ 4th most popular in Norway in the Ad Tracking category.
⭐ 4th most popular in Taiwan in the Ad Tracking category.

🥇 Most popular in Iran in the Ad Tracking category.
🥈 Second most popular in Bangladesh in the Ad Tracking category.
🥈 Second most popular in Nepal in the Ad Tracking category.
🥉 Third most popular in the United States in the Ad Tracking category.
🥉 Third most popular in the United Kingdom in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Pinterest Analytics is more popular among sites focused on marketing and merchandising, blogs and wiki, and fashion and beauty, while Microsoft Advertising Tracking is more commonly used on online shopping, business, and software and hardware sites.

Online Shopping

Business

Marketing/Merchandising

Blogs/Wiki

Fashion/Beauty

Internet Services

Travel

Real Estate

Education/Reference

Entertainment