🆚 Microsoft Advertising Tracking vs. Reddit Pixel

📈 Microsoft Advertising Tracking is much more popular than Reddit Pixel.
🌎 Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany.
🌍 Reddit Pixel is more popular in Bangladesh.

Statistics based on 3.4M+ analyzed websites. About this data

Microsoft Advertising Tracking

Reddit Pixel

Type

Ad tracking tool

About

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

The Reddit Pixel helps you understand what actions redditors take after viewing or clicking your ad on Reddit.

Headquarters

Redmond, Washington, United States

San Francisco, California, United States

Website

about.ads.microsoft.com

reddit.com #25

Popularity

Determined by the number of sites using each technology.

The Microsoft Advertising Tracking tool is 11 times more popular than Reddit Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany, while Reddit Pixel is more popular in Bangladesh.

United States

United Kingdom

Germany

France

Netherlands

Canada

Australia

Spain

Poland

Italy

Awards

🥉 Third most popular in China in the Ad Tracking category.
🥉 Third most popular in Hong Kong in the Ad Tracking category.
⭐ 4th most popular in Germany in the Ad Tracking category.
⭐ 4th most popular in Poland in the Ad Tracking category.
⭐ 4th most popular in the Czech Republic in the Ad Tracking category.

⭐ 9th most popular in the United States in the Ad Tracking category.
⭐ 9th most popular in Canada in the Ad Tracking category.
⭐ 9th most popular in China in the Ad Tracking category.
⭐ 10th most popular in Germany in the Ad Tracking category.
⭐ 10th most popular in the Netherlands in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising Tracking is more popular than Reddit Pixel in all market segments.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Internet Services

Software/Hardware

Travel

Finance/Banking

Health

Real Estate

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#23

#49

#83

Name

Rank

#46

#83

#117

#231