Fluent

Microsoft, Redmond, Washington, United States

Fluent Design System is Microsoft's cross-platform design language that defines how user interfaces should look and behave across Windows, web, and mobile applications.

It uses a unified set of design tokens for colors, spacing, icons, and typography, and supports adaptive layouts for different screen sizes.

According to our data, Fluent is the 6th most popular design system on the web.
It has 1.7% of the design system market share and is detected on 0.01% of all websites.

📊 Rankings and Market Share

🏆 Fluent Awards

⚡ Sites Using Fluent

We have data on 365 websites that use the Fluent design system. Here is a list of some of the top ranked ones.

The highest rated site using Fluent is clipchamp.com.

#WebsiteRankCountryLanguage
1 clipchamp.com #6,057 United States English
2 whop.com #7,681 English
3 edfenergy.com #18,633 United Kingdom English
4 longbeach.gov #19,970 United States English
5 payspace.com #27,775 South Africa English
6 intratuin.nl #30,304 Netherlands Dutch
7 viss.gov.lv #32,489 Latvia Latvian
8 caf.com #41,411 Venezuela Spanish
9 audi-mediacenter.com #49,895 Germany English
10 gwinnettcounty.com #50,165 United States American English
11 aptem.co.uk #51,675 United Kingdom British English
12 cumbria.ac.uk #53,233 United Kingdom British English
13 philharmoniedeparis.fr #53,313 France French
14 myodfw.com #53,795 English
15 speedx.io #55,003 American English
16 grmu.com.ua #56,136 Ukraine Ukrainian
17 iconplc.com #56,695 United States English
18 yomiuriland.com #57,875 Japan Japanese
19 itu.int #65,923 Switzerland American English
20 stavanger.kommune.no #73,393 Norway Norwegian Bokmål

📈 Usage Statistics

Most of the sites that use Fluent:

Most of the sites using Fluent are from the United States, Germany, and the United Kingdom.

  • United States 20.4%
  • Germany 11.5%
  • United Kingdom 11.1%
  • Canada 6.8%
  • Australia 5.6%
  • France 4.6%
  • Netherlands 3.1%
  • Austria 2.8%
  • Norway 2.5%
  • Other 31.6%

Most Fluent users speak English, German, or French.

  • English 61.1%
  • German 12.9%
  • French 4.9%
  • Spanish 3.3%
  • Dutch 2.2%
  • Polish 2.2%
  • Swedish 1.6%
  • Japanese 1.4%
  • Portuguese 1.4%
  • Other 9%

The Fluent design system is especially popular on .com, .de, and .org top-level domains.

  • .com 37.8%
  • .de 8.2%
  • .org 7.9%
  • .ca 3.6%
  • .com.au 3.3%
  • .co.uk 3%
  • .fr 2.2%
  • .nl 1.9%
  • .no 1.9%
  • Other 30.2%

The primary market segments for websites utilizing Fluent include business, marketing and merchandising, and education and reference.

  • Business 22.7%
  • Marketing/Merchandising 8.3%
  • Education/Reference 8.3%
  • Non-Profit/Advocacy/NGO 8.3%
  • Finance/Banking 6.1%
  • Health 5.3%
  • Real Estate 4.5%
  • Travel 4.5%
  • Fashion/Beauty 3.8%
  • Other 28.2%

🕵️ Similar Technologies

These are some of the best Fluent alternatives.

RankName
1
Material Design
Mountain View, California, United States

A design system developed by Google that defines a unified visual and interaction language used across Android, web, and other platforms.
3
USWDS
Washington, D.C., United States

The United States Web Design System helps the federal government build fast, accessible, mobile-friendly websites.

FreeOpen source
4
Italia Design System
Rome, Italy

A set of principles and guidelines for the design of websites and digital services for the Italian public administration.

FreeOpen source
5
Codex
San Francisco, California, United States

The official design system for Wikimedia that provides a unified toolkit and guidelines for user interface design.
7
GOV.UK Design System
London, United Kingdom

A set of styles, components and patterns to help teams across UK government create user-centered digital services.

FreeOpen source

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Fluent?

Fluent is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.

Which country uses Fluent the most?

The majority of Fluent users are from the United States.

Who uses Fluent?

According to our data, Fluent is used on hundreds of sites, including such established ones as clipchamp.com, whop.com, and edfenergy.com.

Is Fluent used on government websites?

Yes, for example, it is used by longbeach.gov and viss.gov.lv.

Do academic institutions use Fluent?

Yes. The most prominent of these is cumbria.ac.uk. Overall, we know of 3 academic websites in the United States that use Fluent.

How does Fluent stack up against its competitors?

Fluent is a moderately popular design system, ranking ahead of 8 other design systems we track.

What are the alternatives to Fluent?

Alternatives and possible competitors to Fluent may include Material Design, USWDS, and Italia Design System.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.