⚡ E-Commerce in Bosnia and Herzegovina

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Bosnia and Herzegovina is a Southeastern European country with a population of around 3.2 million people.

According to our data, e-commerce platforms are detected on 11.5% of websites from Bosnia and Herzegovina.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Bosnia and Herzegovina in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 75.4% share.
It is followed by WordPress Download Manager with 5.4% and Magento with 3.8%.

WooCommerce 75.4%
WordPress Download Manager 5.4%
Magento 3.8%
Shopify 3.1%
VirtueMart 1.5%
nopCommerce 1.5%
OpenCart 1.5%
Wix eCommerce 1.2%
SAP Commerce Cloud 1.2%
PrestaShop 1.2%
HikaShop 0.8%
J2Store 0.8%
Microweber 0.4%
Dynamicweb 0.4%
Other 1.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Bosnia and Herzegovina than worldwide.
Differences between global and country rankings are shown in parentheses.

2. WordPress Download Manager ^(-8)
3. Magento ^(-2)
5. VirtueMart ^(-27)
6. nopCommerce ^(-21)
7. OpenCart ^(-1)
9. SAP Commerce Cloud ^(-37)
11. HikaShop ^(-50)
12. J2Store ^(-65)
13. Microweber ^(-254)
14. Dynamicweb ^(-56)

✨ Best E-Commerce Platforms

Below is a more detailed list of 22 e-commerce platforms used on sites from Bosnia and Herzegovina, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	75.4%
2	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	5.4%
3	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	3.8%
4	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	3.1%
5	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	1.5%
6	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source	1.5%
7	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	1.5%
8	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	1.2%
9	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	1.2%
10	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	1.2%
11	HikaShop Lyon, France A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store. Free€60+	0.8%
12	J2Store Coimbatore, Tamil Nadu, India An open-source e-commerce extension for Joomla that is no longer maintained. FreeOpen sourceLegacy	0.8%
13	Microweber Sofia, Bulgaria An open-source website builder and CMS based on Laravel. FreeOpen source	0.4%
14	Dynamicweb Viby J, Denmark An all-in-one software platform that combines e-commerce, CMS, PIM, and digital marketing in a single .NET-based solution. $1,500+/month	0.4%
15	Shopware Schöppingen, Germany A German open source e-commerce platform based on PHP that provides both cloud-hosted and self-hosted options along with an API-first, headless architecture. FreeOpen source$600+/month	0.4%
16	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.4%
17	Dokan Dhaka, Bangladesh An e-commerce plugin for building and managing multi-vendor marketplaces based on WordPress and WooCommerce. FreeOpen source$149+/year	0.4%
18	Patreon San Francisco, California, United States A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans. $$$	0.4%
19	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.4%
20	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.4%
21	BigCommerce Austin, Texas, United States A Software-as-a-Service e-commerce platform for both B2C and B2B. $39+/month	0.4%
22	Loja Virtual	0.4%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 2,263 websites from Bosnia and Herzegovina.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.