⚡ E-Commerce in India

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, e-commerce platforms are detected on 14.1% of websites from India.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in India in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 43.5%, followed by Shopify with 38.5% and GoDaddy Website Builder with 2.9%.

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 69 e-commerce platforms used on sites from India, ranked by their market share.

RankNameMarket share
1
WooCommerce
San Francisco, California, United States

A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code.

FreeOpen source
2
Shopify
Ottawa, Ontario, Canada

A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels.

$39+/month
3
GoDaddy Website Builder
Tempe, Arizona, United States

An AI-powered website creation platform designed for users with basic computer skills.

Free$10.99+/month
4
Wix eCommerce
Tel Aviv, Israel

An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing.

$17+/month
5
OpenCart
Hong Kong

A free open source e-commerce solution based on PHP and MySQL.

FreeOpen source
6
Magento
San Jose, California, United States

A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018.

FreeOpen source
7
WordPress Download Manager
Chittagong, Bangladesh

A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites.

FreeOpen source$99
8
Graphy
San Francisco, California, United States

A platform for creators and educators to sell online courses via white-labelled websites and mobile apps.

Free$499+/year
9
Digital Showroom
Gurgaon, Haryana, India

A no-code, mobile-optimized e-commerce solution for Indian sellers, providing store creation, marketing tools, and integrated payments.

$$$
10
Easy Digital Downloads
Hutchinson, Kansas, United States

A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files.

Free$139.65+/year
11
Webflow Ecommerce
San Francisco, California, United States

An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code.

$42+/month
12
Shopaccino
Jaipur, India

A SaaS e-commerce platform that empowers businesses with easy-to-use store management, payment integration, advanced marketing tools, and mobile apps.

$29+/month
13
PrestaShop
Paris, France

An open-source e-commerce platform based on PHP and MySQL.

FreeOpen source€29/month
14
Odoo
Grand Rosière, Belgium

An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management.

FreeOpen source
15
WHMCS
London, United Kingdom

A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments.

$29.95+/month
16
OpenMage

A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations.

FreeOpen source
17
Dokan
Dhaka, Bangladesh

An e-commerce plugin for building and managing multi-vendor marketplaces based on WordPress and WooCommerce.

FreeOpen source$149+/year
18
Instamojo
Bengaluru, India

Instamojo's online store builder allows users to create e-commerce websites with a built-in payment gateway and shipping across India.

Free$$$
19
Ecwid
Montreal, Quebec, Canada

A cloud-based e-commerce platform with built-in management, marketing, and design tools.

$5+/month
20
nopCommerce
Yerevan, Armenia

An open-source e-commerce software developed in ASP.NET Core.

FreeOpen source
21
Gumroad
San Francisco, California, United States

An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

$$$
22
Patreon
San Francisco, California, United States

A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans.

$$$
23
SitePad
UAQ FTZ, United Arab Emirates

A drag-and-drop website builder with over 800 professional themes and integrations with cPanel, Plesk, and Directadmin.

Free$12+/year
24
Drupal Commerce
Greenville, South Carolina, United States

An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles.

FreeOpen source
25
Salesforce Commerce Cloud
San Francisco, California, United States

A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows.

$$$

👉 See Also

Data is based on the analysis of 67,209 websites from India.
Statistics were last calculated on .
For details, see our methodology and disclaimer.