⚡ E-Commerce Platforms in India

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, e-commerce platforms are detected on 13.9% of websites from India.

Statistics based on 78K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in India in 2026, based on market share.

The most popular is Shopify with an impressive share of 42.3%, followed by WooCommerce with 39.2% and Wix eCommerce with 3.6%.

Shopify 42.3%
WooCommerce 39.2%
Wix eCommerce 3.6%
GoDaddy Website Builder 3.2%
OpenCart 1.9%
Magento 1.9%
WordPress Download Manager 0.9%
Webflow Ecommerce 0.6%
Odoo 0.6%
Easy Digital Downloads 0.4%
Graphy 0.4%
Digital Showroom 0.4%
Shopaccino 0.4%
WHMCS 0.4%
Other 3.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopify ^(-1)
4. GoDaddy Website Builder ^(-8)
5. OpenCart ^(-4)
6. Magento ^(-1)
7. WordPress Download Manager ^(-3)
8. Webflow Ecommerce ^(-7)
9. Odoo ^(-11)
10. Easy Digital Downloads ^(-9)
11. Graphy ^(-178)
12. Digital Showroom ^(-219)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 76 e-commerce platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $27+/month	42.3%
2	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	39.2%
3	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	3.6%
4	GoDaddy Website Builder Tempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills. Free$10.99+/month	3.2%
5	OpenCart Hong Kong A free open-source e-commerce solution based on PHP and MySQL. FreeOpen source	1.9%
6	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	1.9%
7	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	0.9%
8	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.6%
9	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	0.6%
10	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.4%
11	Graphy San Francisco, California, United States A platform for creators and educators to sell online courses via white-labelled websites and mobile apps. Free$499+/year	0.4%
12	Digital Showroom Gurgaon, Haryana, India A no-code, mobile-optimized e-commerce solution for Indian sellers, providing store creation, marketing tools, and integrated payments. $$$	0.4%
13	Shopaccino Jaipur, India A SaaS e-commerce platform that empowers businesses with easy-to-use store management, payment integration, advanced marketing tools, and mobile apps. $29+/month	0.4%
14	WHMCS London, United Kingdom A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments. $29.95+/month	0.4%
15	Dokan Dhaka, Bangladesh An e-commerce plugin for building and managing multi-vendor marketplaces based on WordPress and WooCommerce. FreeOpen source$149+/year	0.3%
16	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.3%
17	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.3%
18	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	0.3%
19	Instamojo Bengaluru, India Instamojo's online store builder allows users to create e-commerce websites with a built-in payment gateway and shipping across India. Free$$$	0.3%
20	nopCommerce Yerevan, Armenia An open-source e-commerce software developed in ASP.NET Core. FreeOpen source$500+	0.3%
21	Bagisto Noida, Uttar Pradesh, India An open-source e-commerce platform built on Laravel and Vue.js that enables developers to create online stores with a modular and extensible architecture. FreeOpen source	0.3%
22	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.2%
23	Drupal Commerce Greenville, South Carolina, United States An open-source e-commerce framework built as a module for the Drupal CMS that provides tools for product catalogs, shopping carts, checkout, and order management. FreeOpen source	0.2%
24	Zoho Commerce Chennai, India A cloud-based e-commerce platform with professionally designed templates, drag-and-drop storefront builder and visual editor. $27+/month	0.2%
25	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.1%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 78,595 websites from India.
We currently track the presence of 316 e-commerce platforms across the web.
Of these, 76 were detected on websites from India.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.