⚡ E-Commerce in Portugal

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, e-commerce platforms are detected on 11.8% of websites from Portugal.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Portugal in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 50.3% share.
It is followed by PrestaShop with 10.2% and Shopify with 9.1%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 67 e-commerce platforms used on sites from Portugal, ranked by their market share.

RankNameMarket share
1
WooCommerce
San Francisco, California, United States

A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code.

FreeOpen source
2
PrestaShop
Paris, France

An open-source e-commerce platform based on PHP and MySQL.

FreeOpen source€29/month
3
Shopify
Ottawa, Ontario, Canada

A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels.

$39+/month
4
Wix eCommerce
Tel Aviv, Israel

An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing.

$17+/month
5
OpenCart
Hong Kong

A free open source e-commerce solution based on PHP and MySQL.

FreeOpen source
6
Magento
San Jose, California, United States

A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018.

FreeOpen source
7
FareHarbor
Amsterdam, Netherlands

An all-in-one booking and business management platform for tours, activities, rentals, and attractions that helps operators sell and organize reservations online.

$$$
8
WordPress Download Manager
Chittagong, Bangladesh

A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites.

FreeOpen source$99
9
Ecwid
Montreal, Quebec, Canada

A cloud-based e-commerce platform with built-in management, marketing, and design tools.

$5+/month
10
Salesforce Commerce Cloud
San Francisco, California, United States

A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows.

$$$
11
Webflow Ecommerce
San Francisco, California, United States

An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code.

$42+/month
12
Patreon
San Francisco, California, United States

A membership platform that allows creators to run a subscription-based service for their content and sell digital products directly to their most dedicated fans.

$$$
13
OpenMage

A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations.

FreeOpen source
14
nopCommerce
Yerevan, Armenia

An open-source e-commerce software developed in ASP.NET Core.

FreeOpen source
15
Odoo
Grand Rosière, Belgium

An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management.

FreeOpen source
16
Jumpseller

A cloud-based e-commerce platform with offices in Portugal and Chile.

$12+/month
17
Drupal Commerce
Greenville, South Carolina, United States

An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles.

FreeOpen source
18
Squarespace Commerce
New York, United States

An all-in-one e-commerce solution integrated into the Squarespace website builder.

$25+/month
19
VirtueMart
Dresden, Germany

An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002.

FreeOpen source
20
SAP Commerce Cloud
Walldorf, Baden-Württemberg, Germany

A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses.

$50,000+/year
21
HikaShop
Lyon, France

A complete e-commerce extension for Joomla that allows you to create, customize and manage your online store.

Free€60+
22
WHMCS
London, United Kingdom

A self-hosted recurring billing and automation platform used by web hosting providers to manage clients, services, and payments.

$29.95+/month
23
Rezdy
Sydney, Australia

An online booking system designed for tour and activity operators.

$$$
24
ePages
Hamburg, Germany

A cloud-based e-commerce platform, originally from Germany, that features 24 free themes, a drag-and-drop editor, and integrations with third-party marketing, payment, and content solutions.

€5+/month
25
GoDaddy Website Builder
Tempe, Arizona, United States

An AI-powered website creation platform designed for users with basic computer skills.

Free$10.99+/month

👉 See Also

Data is based on the analysis of 14,630 websites from Portugal.
Statistics were last calculated on .
For details, see our methodology and disclaimer.