⚡ E-Commerce Platforms in Brazil

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Brazil is a South American country with a population of around 217 million people.

According to our data, e-commerce platforms are detected on 11.8% of websites from Brazil.

Statistics based on 75K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Brazil in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 32.7%, followed by Shopify with 8.8% and Tray with 8.2%.

WooCommerce 32.7%
Shopify 8.8%
Tray 8.2%
VTEX Commerce Platform 7.5%
Wix eCommerce 7.3%
Nuvemshop 5.4%
Loja Integrada 4.3%
Ecwid 2.9%
OpenCart 2.7%
Magento 2.4%
Hotmart 2.1%
WordPress Download Manager 2%
Tiendanube 2%
OpenMage 1.7%
Other 9.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Tray ^(-51)
4. VTEX Commerce Platform ^(-28)
6. Nuvemshop ^(-71)
7. Loja Integrada ^(-78)
11. Hotmart ^(-103)
13. Tiendanube ^(-31)
14. OpenMage ^(-8)
15. Yampi ^(-122)
16. Magazord ^(-138)
17. Bagy ^(-162)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 79 e-commerce platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	32.7%
2	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $27+/month	8.8%
3	Tray Marília, São Paulo, Brazil A Brazilian e-commerce platform that enables merchants to run online stores with native support for local payment methods, marketplace selling, and logistics management. 19 BRL+/month	8.2%
4	VTEX Commerce Platform London, United Kingdom A cloud-native SaaS e-commerce platform for B2B and B2C businesses that enables unified digital commerce operations across multiple sales channels. $$$	7.5%
5	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	7.3%
6	Nuvemshop São Paulo, Brazil The regional e-commerce brand of Tiendanube that enables merchants to build and manage online stores with tools tailored to Brazilian market. Free69 BRL+/month	5.4%
7	Loja Integrada São Paulo, Brazil A Brazilian e-commerce platform that enables micro, small, and medium businesses to create and manage online stores with localized tools and automation. Free54 BRL+/month	4.3%
8	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	2.9%
9	OpenCart Hong Kong A free open-source e-commerce solution based on PHP and MySQL. FreeOpen source	2.7%
10	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	2.4%
11	Hotmart Belo Horizonte, Brazil An all-in-one e-commerce platform for selling digital and physical products online, with a strong focus on e-learning and online course distribution. $$$	2.1%
12	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	2%
13	Tiendanube Buenos Aires, Argentina An Argentina-based e-commerce platform that lets merchants build and run online stores with tools tailored to Latin American business needs. Free24,999 ARS/month	2%
14	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1.7%
15	Yampi Ibitinga, São Paulo, Brazil A Brazilian all-in-one e-commerce platform that enables merchants to create and manage online stores with tailored tools for the local market. Free47 BRL+/month	1.7%
16	Magazord Rio do Sul, Santa Catarina, Brazil A Brazilian all-in-one e-commerce platform that lets merchants build and operate online stores while managing operations with an integrated suite of commerce, logistics, payments, and ERP tools. $$$	1.6%
17	Bagy Belo Horizonte, Minas Gerais, Brazil A Brazilian e-commerce platform that enables merchants and influencers to create and manage online stores with native social commerce and marketplace capabilities. 99 BRL+/month	1.1%
18	Irroba Franca, São Paulo, Brazil A Brazilian e-commerce platform that enables merchants to create, manage, and scale online stores with tools tailored for the local retail market. 120 BRL+/month	0.8%
19	Yola San Francisco, California, United States A cloud-based, drag-and-drop website builder with e-commerce capabilities. Free$14.95+/month	0.7%
20	Olist Curitiba, Paraná, Brazil A Brazilian e-commerce platform formerly known as Vnda, now rebranded and integrated into the broader Olist ecosystem for digital retail. 349 BRL+/month	0.6%
21	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.6%
22	Webnode Zurich, Switzerland A drag-and-drop website builder that allows users to create e-commerce, business, and personal websites using a visual editor. Free$4.5+/month	0.6%
23	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.5%
24	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.4%
25	DLoja Virtual	0.4%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 75,933 websites from Brazil.
We currently track the presence of 313 e-commerce platforms across the web.
Of these, 79 were detected on websites from Brazil.
Statistics were last calculated on September 15, 2026.
For more details, see our methodology and disclaimer.