⚡ E-Commerce Platforms in Brazil

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Brazil is a South American country with a population of around 217 million people.

According to our data, e-commerce platforms are detected on 11.6% of websites from Brazil.

Statistics based on 71K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Brazil in 2026, based on market share.

The most popular is WooCommerce with an impressive share of 34.5%, followed by VTEX Commerce Platform with 7.9% and Tray with 7.8%.

WooCommerce 34.5%
VTEX Commerce Platform 7.9%
Tray 7.8%
Shopify 7.4%
Wix eCommerce 5.7%
Loja Integrada 5.1%
Nuvemshop 4.7%
OpenCart 2.9%
Ecwid 2.8%
Magento 2.6%
Hotmart 2.2%
WordPress Download Manager 2.2%
OpenMage 2.2%
Magazord 1.5%
Other 10.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. VTEX Commerce Platform ^(-26)
3. Tray ^(-52)
6. Loja Integrada ^(-73)
7. Nuvemshop ^(-77)
11. Hotmart ^(-97)
13. OpenMage ^(-8)
14. Magazord ^(-140)
15. Yampi ^(-134)
16. Tiendanube ^(-31)
17. Bagy ^(-157)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 79 e-commerce platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	34.5%
2	VTEX Commerce Platform London, United Kingdom A cloud-native SaaS e-commerce platform for B2B and B2C businesses that enables unified digital commerce operations across multiple sales channels. $$$	7.9%
3	Tray Marília, São Paulo, Brazil A Brazilian e-commerce platform that enables merchants to run online stores with native support for local payment methods, marketplace selling, and logistics management. 19 BRL+/month	7.8%
4	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $27+/month	7.4%
5	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	5.7%
6	Loja Integrada São Paulo, Brazil A Brazilian e-commerce platform that enables micro, small, and medium businesses to create and manage online stores with localized tools and automation. Free54 BRL+/month	5.1%
7	Nuvemshop São Paulo, Brazil The regional e-commerce brand of Tiendanube that enables merchants to build and manage online stores with tools tailored to Brazilian market. Free69 BRL+/month	4.7%
8	OpenCart Hong Kong A free open-source e-commerce solution based on PHP and MySQL. FreeOpen source	2.9%
9	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	2.8%
10	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	2.6%
11	Hotmart Belo Horizonte, Brazil An all-in-one e-commerce platform for selling digital and physical products online, with a strong focus on e-learning and online course distribution. $$$	2.2%
12	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	2.2%
13	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	2.2%
14	Magazord Rio do Sul, Santa Catarina, Brazil A Brazilian all-in-one e-commerce platform that lets merchants build and operate online stores while managing operations with an integrated suite of commerce, logistics, payments, and ERP tools. $$$	1.5%
15	Yampi Ibitinga, São Paulo, Brazil A Brazilian all-in-one e-commerce platform that enables merchants to create and manage online stores with tailored tools for the local market. Free47 BRL+/month	1.5%
16	Tiendanube Buenos Aires, Argentina An Argentina-based e-commerce platform that lets merchants build and run online stores with tools tailored to Latin American business needs. Free24,999 ARS/month	1.5%
17	Bagy Belo Horizonte, Minas Gerais, Brazil A Brazilian e-commerce platform that enables merchants and influencers to create and manage online stores with native social commerce and marketplace capabilities. 99 BRL+/month	1.2%
18	Olist Curitiba, Paraná, Brazil A Brazilian e-commerce platform formerly known as Vnda, now rebranded and integrated into the broader Olist ecosystem for digital retail. 349 BRL+/month	0.9%
19	Yola San Francisco, California, United States A cloud-based, drag-and-drop website builder with e-commerce capabilities. Free$14.95+/month	0.8%
20	Irroba Franca, São Paulo, Brazil A Brazilian e-commerce platform that enables merchants to create, manage, and scale online stores with tools tailored for the local retail market. 120 BRL+/month	0.8%
21	Webnode Zurich, Switzerland A drag-and-drop website builder that allows users to create e-commerce, business, and personal websites using a visual editor. Free$4.5+/month	0.7%
22	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.6%
23	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	0.5%
24	Cartpanda Plano, Texas, United States A digital commerce platform designed to help creators, brands, and online businesses sell products and services with a focus on conversion-optimized checkout and global transactions. $0.99+/month	0.5%
25	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.4%

👉 See Also

🌎 E-Commerce in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 71,083 websites from Brazil.
We currently track the presence of 312 e-commerce platforms across the web.
Of these, 79 were detected on websites from Brazil.
Statistics were last calculated on August 1, 2026.
For more details, see our methodology and disclaimer.