⚡ E-Commerce in Thailand

E-commerce platforms are online store builders, shopping cart systems, and specialized software solutions that enable businesses to sell products and services online.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, e-commerce platforms are detected on 5.9% of websites from Thailand.

⭐ Most Popular in 2026

The following chart shows the top e-commerce platforms in Thailand in 2026, based on market share.

The most popular is WooCommerce, which dominates the market with an overwhelming 66.2% share.
It is followed by Shopify with 7.9% and Wix eCommerce with 5.7%.

WooCommerce 66.2%
Shopify 7.9%
Wix eCommerce 5.7%
WordPress Download Manager 4.4%
OpenCart 2.7%
Squarespace Commerce 2.6%
Magento 2.4%
OpenMage 1%
Webflow Ecommerce 1%
Ecwid 0.8%
VirtueMart 0.7%
Easy Digital Downloads 0.5%
PrestaShop 0.5%
Dokan 0.5%
Other 3.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Wix eCommerce ^(-3)
4. WordPress Download Manager ^(-6)
5. OpenCart ^(-3)
6. Squarespace Commerce ^(-1)
8. OpenMage ^(-10)
9. Webflow Ecommerce ^(-6)
11. VirtueMart ^(-21)
12. Easy Digital Downloads ^(-4)
14. Dokan ^(-40)
16. Odoo ^(-7)

✨ Best E-Commerce Platforms

Below is a more detailed list of the top 25 of the 48 e-commerce platforms used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	WooCommerce San Francisco, California, United States A customizable, open-source e-commerce platform built on WordPress that lets businesses sell online and retain full ownership of their site, data, and code. FreeOpen source	66.2%
2	Shopify Ottawa, Ontario, Canada A subscription-based software-as-a-service e-commerce platform that enables businesses to build and manage online stores, process payments, and sell across multiple channels. $39+/month	7.9%
3	Wix eCommerce Tel Aviv, Israel An online store solution integrated into the Wix website builder, enabling users to create and manage digital storefronts with built-in tools for product listings, payments, and marketing. $17+/month	5.7%
4	WordPress Download Manager Chittagong, Bangladesh A document management plugin designed to manage downloads, control file access with passwords and member roles, and sell digital products on WordPress sites. FreeOpen source$99	4.4%
5	OpenCart Hong Kong A free open source e-commerce solution based on PHP and MySQL. FreeOpen source	2.7%
6	Squarespace Commerce New York, United States An all-in-one e-commerce solution integrated into the Squarespace website builder. $25+/month	2.6%
7	Magento San Jose, California, United States A popular open-source e-commerce platform based on PHP and MySQL, owned by Adobe since 2018. FreeOpen source	2.4%
8	OpenMage A community-maintained fork of Magento 1.x to provide long-term support and bug fixes for Magento 1.x installations. FreeOpen source	1%
9	Webflow Ecommerce San Francisco, California, United States An e-commerce solution built on the Webflow website builder that lets users design, launch, and manage online stores visually without writing code. $42+/month	1%
10	Ecwid Montreal, Quebec, Canada A cloud-based e-commerce platform with built-in management, marketing, and design tools. $5+/month	0.8%
11	VirtueMart Dresden, Germany An open-source e-commerce extension for Joomla! CMS that has been actively developed since 2002. FreeOpen source	0.7%
12	Easy Digital Downloads Hutchinson, Kansas, United States A WordPress plugin for selling digital products online, providing product management, checkout, and payment processing tailored for downloadable files. Free$139.65+/year	0.5%
13	PrestaShop Paris, France An open-source e-commerce platform based on PHP and MySQL. FreeOpen source€29/month	0.5%
14	Dokan Dhaka, Bangladesh An e-commerce plugin for building and managing multi-vendor marketplaces based on WordPress and WooCommerce. FreeOpen source$149+/year	0.5%
15	Bitrix Kaliningrad, Russia A popular Russian modular content management system based on PHP and MySQL. 6,200 RUB+	0.4%
16	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	0.4%
17	Salesforce Commerce Cloud San Francisco, California, United States A cloud-based SaaS platform that offers B2B and B2C e-commerce functionality, as well as AI-powered tools and automated workflows. $$$	0.4%
18	WebSite X5 Ivrea, Italy A website builder software for Windows that lets users create websites, blogs, online stores, digital photo albums, and interactive presentations using a visual interface. $29.95+	0.3%
19	Drupal Commerce Greenville, South Carolina, United States An e-commerce solution based on Drupal CMS that provides a framework for building online stores and managing product catalogs, orders, and customer profiles. FreeOpen source	0.3%
20	Teachable New York, United States An all-in-one cloud-based platform for creating, marketing, and selling online courses with a fully hosted environment and built-in payment processing. $39+/month	0.3%
21	BigCommerce Austin, Texas, United States A Software-as-a-Service e-commerce platform for both B2C and B2B. $39+/month	0.3%
22	GoDaddy Website Builder Tempe, Arizona, United States An AI-powered website creation platform designed for users with basic computer skills. Free$10.99+/month	0.3%
23	SAP Commerce Cloud Walldorf, Baden-Württemberg, Germany A comprehensive, modular e-commerce platform that enables companies to build, manage, and optimize their online businesses. $50,000+/year	0.2%
24	Ubercart An open-source e-commerce solution for Drupal. FreeOpen source	0.2%
25	J2Store Coimbatore, Tamil Nadu, India An open-source e-commerce extension for Joomla that is no longer maintained. FreeOpen sourceLegacy	0.2%

👉 See Also

🌎 E-Commerce in other countries

Data is based on the analysis of 22,527 websites from Thailand.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.