⚡ Ebooks in Italy

Ebook (also spelled e-book or eBook) platforms are digital services that distribute, sell, or lend electronic books through online stores and mobile or desktop apps.

Italy is a Southern European country with a population of around 59 million people.

According to our data, ebook technologies are used on 0.09% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top ebook technologies in Italy in 2026, based on market share.

The most popular is Amazon eBooks, which dominates the market with an overwhelming 82.1% share.
It is followed by Apple Books with 14.1% and Scribd with 6.4%.

Amazon eBooks 82.1%
Apple Books 14.1%
Scribd 6.4%
Kobo 6.4%
Google Play Books 5.1%
Wattpad 2.6%
Storytel 2.6%

🚀 Highlights

Here is a list of the top technologies that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Scribd ^(-1)
4. Kobo ^(-2)
6. Wattpad ^(-4)
7. Storytel ^(-5)

✨ Best Ebook Technologies

Below is a more detailed list of 7 ebook technologies used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Amazon eBooks Seattle, Washington, United States The Kindle ebook ecosystem, where users can purchase, download, and read digital books via Amazons Kindle Store. $$$	82.1%
2	Apple Books Cupertino, California, United States Apple's integrated ebook and audiobook app and digital storefront where users can find, buy, and download ebooks and audiobooks. Free	14.1%
3	Scribd San Francisco, California, United States A digital document library and reading subscription service that provides access to millions of e-books, audiobooks, magazines, and user-uploaded documents. Free$9.99/month	6.4%
4	Kobo Tokyo, Japan A subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices. $7.99+/month	6.4%
5	Google Play Books Mountain View, California, United States A digital storefront and app from Google that offers a large library of ebooks, comics, manga, and audiobooks for purchase. Free	5.1%
6	Wattpad A social platform for people who love to read and write. Free$7.49/month	2.6%
7	Storytel Stockholm, Sweden A Swedish subscription service offering streaming of audiobooks and ebooks in more than 25 markets worldwide. €6.49+/month	2.6%

👉 See Also

🌎 Ebooks in other countries

Data is based on the analysis of 87,898 websites from Italy.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.