⚡ Ebooks in the United States

Ebook (also spelled e-book or eBook) platforms are digital services that distribute, sell, or lend electronic books through online stores and mobile or desktop apps.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, ebook technologies are used on 0.3% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top ebook technologies in the United States in 2026, based on market share.

The most popular is Amazon eBooks, which dominates the market with an overwhelming 65.2% share.
It is followed by Apple Books with 17.8% and BookBub with 9.1%.

Amazon eBooks 65.2%
Apple Books 17.8%
BookBub 9.1%
Kobo 6.1%
Google Play Books 5.5%
Scribd 4.5%
Libby 4.1%
Project Gutenberg 2.1%
Wattpad 1.8%
Thalia 0.3%
Litres 0.1%
Storytel 0.05%

🚀 Highlights

Here is a list of the top technologies that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Kobo ^(-2)
7. Libby ^(-1)
8. Project Gutenberg ^(-1)
9. Wattpad ^(-1)
10. Thalia ^(-1)

✨ Best Ebook Technologies

Below is a more detailed list of 12 ebook technologies used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Amazon eBooks Seattle, Washington, United States The Kindle ebook ecosystem, where users can purchase, download, and read digital books via Amazons Kindle Store. $$$	65.2%
2	Apple Books Cupertino, California, United States Apple's integrated ebook and audiobook app and digital storefront where users can find, buy, and download ebooks and audiobooks. Free	17.8%
3	BookBub Cambridge, Massachusetts, United States A book discovery service that alerts readers to deeply discounted or free ebooks. Free	9.1%
4	Kobo Tokyo, Japan A subsidiary of Rakuten that operates a digital bookstore, a subscription service, and a line of E Ink e-reader devices. $7.99+/month	6.1%
5	Google Play Books Mountain View, California, United States A digital storefront and app from Google that offers a large library of ebooks, comics, manga, and audiobooks for purchase. Free	5.5%
6	Scribd San Francisco, California, United States A digital document library and reading subscription service that provides access to millions of e-books, audiobooks, magazines, and user-uploaded documents. Free$9.99/month	4.5%
7	Libby Cleveland, Ohio, United States A mobile app and online platform that lets public library cardholders borrow ebooks, digital audiobooks, and magazines for free. Free	4.1%
8	Project Gutenberg Montclair, New Jersey, United States The oldest digital library created to digitize and archive public-domain cultural works. Free	2.1%
9	Wattpad A social platform for people who love to read and write. Free$7.49/month	1.8%
10	Thalia Hagen, Germany A leading bookstore chain in German-speaking countries, operating a large network of physical stores and a major online shop. $$$	0.3%
11	Litres Moscow, Russia A Russian digital content retailer and subscription service for ebooks and audiobooks. $$$	0.1%
12	Storytel Stockholm, Sweden A Swedish subscription service offering streaming of audiobooks and ebooks in more than 25 markets worldwide. €6.49+/month	0.05%

👉 See Also

🌎 Ebooks in other countries

Data is based on the analysis of 545,779 websites from the United States.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.