⚡ Influencer Marketing in the United Kingdom

Influencer marketing platforms help brands work with content creators by offering tools to find influencers, manage campaigns, track performance, and handle payments for sponsored collaborations.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, influencer marketing platforms are used on 0.6% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top influencer marketing platforms in the United Kingdom in 2026, based on market share.

The most popular is Impact, which dominates the market with an overwhelming 65.3% share.
It is followed by UpPromote with 9.6% and LTK with 8.9%.

Impact 65.3%
UpPromote 9.6%
LTK 8.9%
Mention Me 7.2%
Refersion 3.9%
Everflow 2.1%
ShopMy 1.9%
Skeepers 1%
Howl 0.7%
Brandbassador 0.6%
Klear 0.3%
GRIN 0.2%
Later Influence 0.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LTK ^(-2)
4. Mention Me ^(-4)
9. Howl ^(-1)
13. Later Influence ^(-1)

✨ Best Influencer Marketing Platforms

Below is a more detailed list of 13 influencer marketing platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	65.3%
2	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built specifically for Shopify businesses. Free$29.99+/month	9.6%
3	LTK Dallas, Texas, United States An influencer marketing and social commerce platform that enables content creators to monetize product recommendations through affiliate links that generate commissions on sales. Free$$$	8.9%
4	Mention Me London, United Kingdom A referral and influencer marketing platform that enables brands to encourage existing customers to refer friends. $$$	7.2%
5	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	3.9%
6	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	2.1%
-	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	1.9%
8	Skeepers Marseille, France A French platform that connects influential content creators with major and indie brands to collaborate on campaigns that promote products and services.	1%
9	Howl New York, United States A marketplace for brands and creators to sell more products together on every social platform.	0.7%
10	Brandbassador Oslo, Norway An ambassador marketing platform that enables e-commerce brands to build and manage communities of brand ambassadors - loyal customers, influencers and fans - to promote products through authentic user-generated content. $$$	0.6%
11	Klear Wellington, Florida, United States A comprehensive influencer marketing solution that connects brands and influencers. $$$	0.3%
12	GRIN Sacramento, California, United States An influencer marketing and creator management software solution that offers a large database of creators, automated email outreach and follow-up, campaign management, influencer CRM, and deep analytics with sales tracking.	0.2%
13	Later Influence Boston, Massachusetts, United States An influencer marketing platform that allows brands to find and work with trusted influencers to create viral content. $$$	0.1%

👉 See Also

🌎 Influencer Marketing in other countries

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.