⚡ Influencer Marketing in India

Influencer marketing platforms help brands work with content creators by offering tools to find influencers, manage campaigns, track performance, and handle payments for sponsored collaborations.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, influencer marketing platforms are used on 0.3% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top influencer marketing platforms in India in 2026, based on market share.

The most popular is Impact, which dominates the market with a substantial 68.8% share.
It is followed by UpPromote with 28.8% and Everflow with 1.4%.

Impact 68.8%
UpPromote 28.8%
Everflow 1.4%
Refersion 0.9%
ShopMy 0.5%

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🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Everflow ^(-4)
5. ShopMy ^(-1)

✨ Best Influencer Marketing Platforms

Below is a more detailed list of 5 influencer marketing platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	68.8%
2	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	28.8%
3	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	1.4%
4	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	0.9%
5	ShopMy New York, United States An influencer and affiliate marketing platform that enables content creators to monetize product recommendations through curated commissionable affiliate links. Free$$$	0.5%

👉 See Also

🌎 Influencer Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,803 websites from India.
We currently track the presence of 14 influencer marketing platforms across the web.
Of these, 5 were detected on websites from India.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.