⚡ Influencer Marketing in Italy

Influencer marketing platforms help brands work with content creators by offering tools to find influencers, manage campaigns, track performance, and handle payments for sponsored collaborations.

Italy is a Southern European country with a population of around 59 million people.

According to our data, influencer marketing platforms are used on 0.3% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top influencer marketing platforms in Italy in 2026, based on market share.

The most popular is Impact with a substantial share of 56.3%, followed by Skeepers with 30.8% and UpPromote with 4.9%.

Impact 56.3%
Skeepers 30.8%
UpPromote 4.9%
Mention Me 3.4%
LTK 3%
Refersion 2.3%
Howl 0.4%
Everflow 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Skeepers ^(-1)
4. Mention Me ^(-4)
7. Howl ^(-3)

✨ Best Influencer Marketing Platforms

Below is a more detailed list of 8 influencer marketing platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	56.3%
2	Skeepers Marseille, France A French platform that connects influential content creators with major and indie brands to collaborate on campaigns that promote products and services.	30.8%
3	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built specifically for Shopify businesses. Free$29.99+/month	4.9%
4	Mention Me London, United Kingdom A referral and influencer marketing platform that enables brands to encourage existing customers to refer friends. $$$	3.4%
5	LTK Dallas, Texas, United States An influencer marketing and social commerce platform that enables content creators to monetize product recommendations through affiliate links that generate commissions on sales. Free$$$	3%
6	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	2.3%
7	Howl New York, United States A marketplace for brands and creators to sell more products together on every social platform.	0.4%
8	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.4%

👉 See Also

🌎 Influencer Marketing in other countries

Data is based on the analysis of 87,898 websites from Italy.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.