⚡ Influencer Marketing in Malaysia

Influencer marketing platforms help brands work with content creators by offering tools to find influencers, manage campaigns, track performance, and handle payments for sponsored collaborations.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, influencer marketing platforms are used on 0.3% of websites from Malaysia.

⭐ Most Popular in 2026

The following chart shows the top influencer marketing platforms in Malaysia in 2026, based on market share.

The most popular is Impact with an impressive share of 55.6%, followed by UpPromote with 40.7% and Refersion with 3.7%.

Impact 55.6%
UpPromote 40.7%
Refersion 3.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Refersion ^(-1)

✨ Best Influencer Marketing Platforms

Below is a more detailed list of 3 influencer marketing platforms used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	55.6%
2	UpPromote Hanoi, Vietnam An affiliate and influencer marketing platform built for Shopify that enables merchants to create, manage, and scale referral and partnership programs directly within their stores. Free$29.99+/month	40.7%
3	Refersion Palo Alto, California, United States An affiliate and influencer marketing platform that provides e-commerce brands with the tools to create, manage and automate affiliate campaigns. $39+/month	3.7%

👉 See Also

🌎 Influencer Marketing in other countries

Data is based on the analysis of 9,761 websites from Malaysia.
Statistics were last calculated on April 2, 2026.
For details, see our methodology and disclaimer.