Loyalty management software allows businesses to create and manage customer rewards programs that typically use points, tiered benefits, or exclusive discounts. These systems track purchase history and engagement data in order to automate personalized incentives, encourage repeat sales, and measure program effectiveness.
According to our research, loyalty management platforms are detected on 0.6% of all websites.
95.4% of these sites use only one loyalty management platform, 4.4% use two, and 0.2% use three or more of them.
⭐ Most Popular in 2025
The following chart shows the leading loyalty management platforms on the web in 2025, based on market share.
The most popular is Impact with an impressive share of 41.1%, followed by Yotpo with 33.5% and Stamped with 11.5%.
Here is a list of platforms that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
Yotpo 33.5%
Stamped 11.5%
Smile.io 5.6%
Emarsys 4.5%
LoyaltyLion 4.4%
Airship 1.7%
BON Loyalty 0.7%
Marsello 0.5%
Zinrelo 0.5%
Fidelizar Mais 0.4%
AiTrillion 0.2%
Splio 0.05%