⚡ Loyalty Management in the United Kingdom

Loyalty management software allows businesses to create and manage customer rewards programs that typically use points, tiered benefits, or exclusive discounts.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, loyalty management platforms are detected on 1.1% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top loyalty management platforms on websites in the United Kingdom in 2026, based on market share.

The most popular is Yotpo with an impressive share of 35.9%, followed by Impact with 31.6% and Stamped with 11.3%.

Yotpo 35.9%
Impact 31.6%
Stamped 11.3%
LoyaltyLion 9.9%
Smile.io 7.5%
Airship 3.4%
Emarsys 3.1%
BON Loyalty 1.4%
Marsello 0.4%
AiTrillion 0.2%
Zinrelo 0.06%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

4. LoyaltyLion ^(-1)
6. Airship ^(-2)
9. Marsello ^(-1)
10. AiTrillion ^(-2)

✨ Best Loyalty Management Platforms

Below is a more detailed list of 11 loyalty management platforms used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	35.9%
2	Impact Santa Barbara, California, United States A partnership management platform that helps businesses manage and optimize affiliate, influencer, referral, and strategic partner programs from a single system. Free$30+/month	31.6%
3	Stamped Vancouver, British Columbia, Canada An e-commerce reviews and loyalty platform that helps online retailers collect customer ratings, reward repeat buyers, and manage engagement from a unified dashboard. $23+/month	11.3%
4	LoyaltyLion London, United Kingdom A data-driven loyalty and engagement platform built for Shopify, with Magento integration also available. $199+/month	9.9%
5	Smile.io Waterloo, Ontario, Canada A loyalty and rewards solution built for Shopify. Free$49+/month	7.5%
6	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	3.4%
7	Emarsys Walldorf, Baden-Württemberg, Germany A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences. $1,500/month	3.1%
8	BON Loyalty Hanoi, Vietnam A loyalty solution for Shopify that allows merchants to create and manage loyalty programs, providing offering points, rewards, and referrals. Free$25+/month	1.4%
9	Marsello Wellington, New Zealand An omnichannel customer loyalty and marketing platform that uses merchants' in-store and online purchase data to create smart customer lists, marketing automations, and personalized emails. $125+/month	0.4%
10	AiTrillion Claymont, Delaware, United States An all-in-one marketing platform with tools for email marketing, SMS, loyalty rewards, reviews, automation and integration with Shopify, Magento and WooCommerce. Free$99+/month	0.2%
11	Zinrelo San Antonio, Texas, United States An AI-powered loyalty and rewards platform that integrates with Shopify, Magento, BigCommerce, WooCommerce, VTEX, and PrestaShop. $$$	0.06%

👉 See Also

🌎 Loyalty Management in other countries

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.