Apple Pay
Apple, Cupertino, California, United StatesApple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.
It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.
According to our data, Apple Pay is the 9th most popular payment service on the web.
It has 4.8% of the payment market share and is detected on 0.3% of all websites.
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Reddit💸 Pricing
Apple Pay is available for free.
📊 Rankings and Market Share
- Payments
- Rank: 9
- Market share: 4.8%
🏆 Apple Pay Awards
- 🥈 Second most popular in Saudi Arabia in the Payments category.
- 🥉 Third most popular in Belarus in the Payments category.
- ⭐ 4th most popular in Germany in the Payments category.
- ⭐ 5th most popular in the Czech Republic in the Payments category.
- ⭐ 5th most popular in Slovakia in the Payments category.
- ⭐ 5th most popular in Ukraine in the Payments category.
- ⭐ 6th most popular in Austria in the Payments category.
- ⭐ 6th most popular in Hungary in the Payments category.
- ⭐ 6th most popular in the United Arab Emirates in the Payments category.
- ⭐ 6th most popular in Lithuania in the Payments category.
⚡ Sites Using Apple Pay
We have data on 8,976 websites that use the Apple Pay payment service. Here is a list of some of the top ranked ones.
The highest rated site using Apple Pay is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  dropbox.com |
#35 | United States | English |
| 4 | #171 | United States | English | |
| 5 |  jotform.com |
#173 | United States | English |
| 6 | #190 | American English | ||
| 7 |  meta.com |
#203 | United States | English |
| 8 | #366 | Brazil | Brazilian Portuguese | |
| 9 | #386 | United States | English | |
| 10 | #417 | British English | ||
| 11 | #1,039 | Germany | English | |
| 12 |  messenger.com |
#1,121 | United States | English |
| 13 | #1,297 | American English | ||
| 14 | #1,397 | American English | ||
| 15 | #1,492 | United States | American English | |
| 16 | #1,544 | United States | English | |
| 17 |  affirm.com |
#1,615 | United States | English |
| 18 | #1,621 | United Kingdom | American English | |
| 19 | #1,683 | United States | English | |
| 20 | #2,116 | United States | American English |
📈 Usage Statistics
Most of the sites that use Apple Pay:
- are located in Germany
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Apple Pay are from Germany, the United Kingdom, and the United States.
- Germany 22.7%
- United Kingdom 11.9%
- United States 10.6%
- Netherlands 6.3%
- France 4.6%
- Spain 3.6%
- Italy 3.2%
- Czech Republic 3.1%
- Australia 2.8%
- Other 31.2%
Most Apple Pay users speak English, German, or Dutch.
- English 45.9%
- German 21%
- Dutch 5.2%
- French 4.8%
- Spanish 3.2%
- Italian 3%
- Czech 2.3%
- Danish 1.7%
- Polish 1.7%
- Other 11.2%
The Apple Pay payment service is especially popular on .com, .de, and .co.uk top-level domains.
- .com 37.7%
- .de 14.8%
- .co.uk 5.9%
- .nl 3.9%
- .fr 2.7%
- .it 2.2%
- .cz 2.2%
- .com.au 2.1%
- .at 1.7%
- Other 26.8%
The primary market segments for websites utilizing Apple Pay include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 45%
- Fashion/Beauty 12.6%
- Marketing/Merchandising 10.8%
- Business 6.5%
- Finance/Banking 2.6%
- Internet Services 2.4%
- Travel 2.3%
- Software/Hardware 1.9%
- Sports 1.9%
- Other 14%
🕵️ Similar Technologies
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Alipay💬 Frequently Asked Questions
What is the company behind Apple Pay?
Apple Pay is owned by Apple Inc., headquartered in Cupertino, California, United States.
Is Apple Pay free?
Yes, it is a free payment service.
Which country uses Apple Pay the most?
The majority of Apple Pay users are from Germany.
Who uses Apple Pay?
According to our data, Apple Pay is used on thousands of sites, including facebook.com, instagram.com, and dropbox.com.
Is Apple Pay used on government websites?
Yes, for example, it is used by caixa.gov.br.
How does Apple Pay stack up against the competition?
Apple Pay is a very popular payment service, second only to 8 other payment services we track.
What are the alternatives to Apple Pay?
Alternatives and possible competitors to Apple Pay may include 
Google Pay, 
Wero, and 
Venmo.