Paddle
Paddle is a software-as-a-service commerce platform that provides payments, tax compliance and subscription infrastructure for software companies.
It acts as the merchant of record, handling global sales tax collection and remittance across 200+ markets, supports hosted and inline checkouts, one-time and recurring billing, offers developer APIs and webhooks for subscription lifecycle events, and provides reporting on MRR, churn, and ARR.
According to our data, Paddle ranks 28th among the payment services we track.
It has 0.5% of the payment market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- ProfitWell
- 🔗 Links
Paddle acquires ProfitWell for $200M to bring analytics and retention tools to its SaaS payments platform💸 Pricing
📊 Rankings and Market Share
- Payments
- Rank: 28
- Market share: 0.5%
- Subscriptions
- Rank: 9
- Market share: 1.6%
🏆 Paddle Awards
- ⭐ 8th most popular in Germany in the Subscriptions category.
- ⭐ 9th most popular in the United States in the Subscriptions category.
- ⬆️ 27th most popular in Germany in the Payments category.
- ⬆️ 28th most popular in the United States in the Payments category.
⚡ Sites Powered by Paddle
We have data on 909 websites that use the Paddle payment service. Here is a list of some of the top ranked ones.
The highest rated site using Paddle is bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #17 | American English | ||
| 2 | #1,030 | English | ||
| 3 | #1,458 | English | ||
| 4 | #2,702 | English | ||
| 5 | #3,975 | English | ||
| 6 | #4,199 | English | ||
| 7 | #5,363 | Germany | English | |
| 8 | #5,392 | English | ||
| 9 | #5,406 | United States | English | |
| 10 | #5,533 | English | ||
| 11 | #6,096 | Armenia | English | |
| 12 | #6,315 | United States | English | |
| 13 | #7,359 | American English | ||
| 14 | #7,481 | English | ||
| 15 | #8,395 | United States | American English | |
| 16 | #9,238 | American English | ||
| 17 | #11,596 | English | ||
| 18 | #12,536 | Germany | English | |
| 19 | #12,622 | English | ||
| 20 | #12,950 | American English |
📈 Usage Statistics
Most of the sites that use Paddle:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Internet Services category.
Most of the sites using Paddle are from the United States, Germany, and the United Kingdom.
- United States 43.6%
- Germany 12.4%
- United Kingdom 7.3%
- France 3.5%
- Netherlands 2.6%
- Poland 2.6%
- Canada 2.3%
- Australia 1.6%
- Spain 1.6%
- Other 22.5%
Most Paddle users speak English.
- English 97.2%
- German 0.4%
- Spanish 0.4%
- French 0.3%
- Italian 0.2%
- Chinese 0.2%
- Russian 0.1%
- Indonesian 0.1%
- Swedish 0.1%
- Other 1%
The Paddle payment service is especially popular on .com and .io top-level domains.
- .com 68.3%
- .io 10.5%
- .net 2.1%
- .ai 2.1%
- .co 1.9%
- .org 1.4%
- .app 1.3%
- .co.uk 0.8%
- .tv 0.7%
- Other 10.9%
The primary market segments for websites utilizing Paddle include Internet services, business, and software and hardware.
- Internet Services 25.1%
- Business 17.5%
- Software/Hardware 14.7%
- Marketing/Merchandising 8.5%
- Online Shopping 3.9%
- Blogs/Wiki 3.7%
- Education/Reference 3.2%
- Entertainment 2.8%
- Interactive Web Applications 2.5%
- Other 18.1%
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Patreon💬 Frequently Asked Questions
Where is Paddle's headquarters?
Paddle is located in London, United Kingdom.
Which country uses Paddle the most?
The majority of Paddle users are from the United States.
Who uses Paddle?
According to our data, Paddle is used on hundreds of sites, including such established ones as bitly.com,
prezi.com, and
arduino.cc.
How does Paddle compare to its competitors?
Paddle is a moderately popular payment service, ranking ahead of 104 other payment services we track.
What are the alternatives to Paddle?
Alternatives and possible competitors to Paddle may include Lemon Squeezy,
PayPro Global, and Cleverbridge.