Paddle
Paddle is a software-as-a-service commerce platform that provides payments, tax compliance and subscription infrastructure for software companies.
It acts as the merchant of record, handling global sales tax collection and remittance across 200+ markets, supports hosted and inline checkouts, one-time and recurring billing, offers developer APIs and webhooks for subscription lifecycle events, and provides reporting on MRR, churn, and ARR.
According to our data, Paddle ranks 30th among the online payment services we track.
It has 0.4% of the online payment market share and is detected on 0.03% of all websites.
It is especially popular in the United States, appearing on 0.04% of all websites in the country.
- 🏠 Website
- 🏷️ Previous name
- ProfitWell
- 🔗 Links
Paddle acquires ProfitWell for $200M to bring analytics and retention tools to its SaaS payments platform💸 Pricing
📊 Rankings and Market Share
- Online Payments
- Rank: 30
- Market share: 0.4%
- Subscriptions
- Rank: 11
- Market share: 1.4%
🏆 Paddle Awards
- ⭐ 8th most popular in Germany in the Subscriptions category.
- ⭐ 10th most popular in the United States in the Subscriptions category.
- ⬆️ 25th most popular in the United States in the Online Payments category.
- ⬆️ 29th most popular in Germany in the Online Payments category.
⚡ Sites Powered by Paddle
We have data on 1,197 websites that use the Paddle online payment service. Here is a list of some of the top ranked ones.
The highest rated site using Paddle is 
bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bitly.com |
#37 | United States | American English |
| 2 | #1,568 | English | ||
| 3 | #1,603 | United States | English | |
| 4 | #2,540 | United States | English | |
| 5 | #3,807 | English | ||
| 6 | #4,058 | English | ||
| 7 | #6,343 | Germany | English | |
| 8 |  streamyard.com |
#6,461 | Italy | English |
| 9 | #6,475 | English | ||
| 10 | paddle.com |
#6,530 | United Kingdom | English |
| 11 | #8,814 | English | ||
| 12 | #10,249 | American English | ||
| 13 | #10,465 | United States | American English | |
| 14 |  ipapi.co |
#11,450 | United States | English |
| 15 | #12,163 | English | ||
| 16 | #12,243 | United States | English | |
| 17 | #12,260 | Armenia | English | |
| 18 | #13,128 | American English | ||
| 19 |  instantly.ai |
#14,134 | United States | English |
| 20 |  simplebooklet.com |
#14,354 | Canada | English |
📈 Usage Statistics
Most of the sites that use Paddle:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Internet Services category.
Most of the sites using Paddle are from the United States, Germany, and the United Kingdom.
- United States 44.3%
- Germany 11.3%
- United Kingdom 7.7%
- Poland 2.5%
- Netherlands 2.2%
- Australia 2%
- Canada 2%
- France 2%
- India 2%
- Other 24%
Most Paddle users speak English.
- English 96.8%
- Spanish 0.6%
- German 0.5%
- Chinese 0.4%
- Italian 0.3%
- French 0.3%
- Russian 0.2%
- Portuguese 0.2%
- Swedish 0.2%
- Other 0.5%
The Paddle online payment service is especially popular on .com and .io top-level domains.
- .com 65.4%
- .io 9.3%
- .ai 3%
- .net 2.7%
- .co 2.3%
- .app 1.7%
- .org 1.2%
- .co.uk 0.9%
- .pro 0.8%
- Other 12.7%
The primary market segments for websites utilizing Paddle include Internet services, business, and software and hardware.
- Internet Services 24.9%
- Business 17.4%
- Software/Hardware 15.8%
- Marketing/Merchandising 7.9%
- Online Shopping 4.3%
- Blogs/Wiki 4.1%
- Education/Reference 3.7%
- Interactive Web Applications 2.8%
- Entertainment 2.6%
- Other 16.5%
🕵️ Similar Technologies
These are some of the best Paddle alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
Where is Paddle from?
Paddle is from London, United Kingdom.
Which country uses Paddle the most?
The majority of Paddle users are from the United States.
Who uses Paddle?
How does Paddle compare to its competitors?
Paddle is a moderately popular online payment service, ranking ahead of 108 other online payment services we track.
What are the alternatives to Paddle?
Alternatives and possible competitors to Paddle may include 
Lemon Squeezy, 
Dodo Payments, and 
PayPro Global.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.