Paddle
Paddle is a software-as-a-service commerce platform that provides payments, tax compliance and subscription infrastructure for software companies.
It acts as the merchant of record, handling global sales tax collection and remittance across 200+ markets, supports hosted and inline checkouts, one-time and recurring billing, offers developer APIs and webhooks for subscription lifecycle events, and provides reporting on MRR, churn, and ARR.
According to our data, Paddle ranks 29th among the online payment services we track.
It has 0.5% of the online payment market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- ProfitWell
- 🔗 Links
Paddle acquires ProfitWell for $200M to bring analytics and retention tools to its SaaS payments platform💸 Pricing
📊 Rankings and Market Share
- Online Payments
- Rank: 29
- Market share: 0.5%
- Subscriptions
- Rank: 11
- Market share: 1.5%
🏆 Paddle Awards
- ⭐ 8th most popular in Germany in the Subscriptions category.
- ⭐ 10th most popular in the United States in the Subscriptions category.
- ⬆️ 26th most popular in the United States in the Online Payments category.
- ⬆️ 28th most popular in Germany in the Online Payments category.
⚡ Sites Powered by Paddle
We have data on 1,082 websites that use the Paddle online payment service. Here is a list of some of the top ranked ones.
The highest rated site using Paddle is 
bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bitly.com |
#17 | United States | American English |
| 2 | #1,030 | English | ||
| 3 | #1,458 | English | ||
| 4 | #2,702 | English | ||
| 5 | #3,975 | English | ||
| 6 | #4,199 | English | ||
| 7 |  n8n.io |
#5,363 | Germany | English |
| 8 | #5,392 | English | ||
| 9 | #6,096 | Armenia | English | |
| 10 | #6,315 | United States | English | |
| 11 | #7,359 | American English | ||
| 12 | #7,481 | Germany | English | |
| 13 | #8,395 | United States | American English | |
| 14 | #9,238 | United States | American English | |
| 15 | #11,596 | English | ||
| 16 | paddle.com |
#12,622 | United Kingdom | English |
| 17 |  circle.so |
#14,127 | United States | English |
| 18 | #14,343 | English | ||
| 19 | #14,407 | United States | English | |
| 20 |  powr.io |
#14,699 | United States | English |
📈 Usage Statistics
Most of the sites that use Paddle:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Internet Services category.
Most of the sites using Paddle are from the United States, Germany, and the United Kingdom.
- United States 45.4%
- Germany 11.1%
- United Kingdom 8.1%
- Netherlands 2.6%
- France 2.5%
- Australia 2.3%
- Poland 2.3%
- Canada 1.9%
- Bangladesh 1.8%
- Other 22%
Most Paddle users speak English.
- English 96.7%
- Spanish 0.7%
- Chinese 0.5%
- German 0.3%
- Italian 0.3%
- French 0.3%
- Russian 0.2%
- Portuguese 0.2%
- Swedish 0.2%
- Other 0.6%
The Paddle online payment service is especially popular on .com and .io top-level domains.
- .com 66.4%
- .io 10.1%
- .ai 2.4%
- .net 2.2%
- .co 2.2%
- .app 1.6%
- .org 1.2%
- .co.uk 0.8%
- .me 0.7%
- Other 12.4%
The primary market segments for websites utilizing Paddle include Internet services, business, and software and hardware.
- Internet Services 24.4%
- Business 17.1%
- Software/Hardware 15.2%
- Marketing/Merchandising 8.1%
- Online Shopping 4.2%
- Blogs/Wiki 4.2%
- Education/Reference 3.8%
- Interactive Web Applications 2.9%
- Entertainment 2.5%
- Other 17.6%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
Where is Paddle's headquarters?
Paddle is located in London, United Kingdom.
Which country uses Paddle the most?
The majority of Paddle users are from the United States.
Who uses Paddle?
According to our data, Paddle is used on over a thousand sites, including such established ones as bitly.com, prezi.com, and
arduino.cc.
How does Paddle compare to its competitors?
Paddle is a moderately popular online payment service, ranking ahead of 107 other online payment services we track.
What are the alternatives to Paddle?
Alternatives and possible competitors to Paddle may include 
Lemon Squeezy, 
PayPro Global, and 
Cleverbridge.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.