⚡ Public Relations

Public relations (PR) software assists organizations in managing media presence and communications strategies.

These platforms typically provide media database management, press release distribution, news coverage monitoring, and analytics to measure campaign effectiveness.

According to our research, public relations software is used on 0.1% of all websites.
94.7% of these sites use only one public relations software solution, 5.2% use two, and 0.2% use three or more at the same time.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading public relations software in 2026, based on market share.

The most popular is Cision with an impressive share of 44.7%, followed by Business Wire with 19.6% and Mynewsdesk with 18.1%.

Cision 44.7%
Business Wire 19.6%
Mynewsdesk 18.1%
Muck Rack 11.4%
Newswire 8.2%
Prowly 1.3%
Meltwater 1.2%
PR.co 1%

You can also drill down by country:

🚀 Country Highlights

Here is a list of solutions that is especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Mynewsdesk is #1 in Sweden ^(-2)
Newswire is #3 in the United States ^(-2)

✨ Best Public Relations Software

Below is a more detailed list of 8 public relations software solutions we track, ranked by their market share.

Rank	Name	Market share
1	Cision Chicago, Illinois, United States Provides a suite of media and PR technology solutions, including media monitoring, analytics, journalist outreach, and press release distribution services such as PR Newswire and PRWeb. $10,000+/year	44.7%
2	Business Wire San Francisco, California, United States A global news distribution service that delivers press releases from thousands of companies and organizations to news media, financial markets, investors, websites, and digital audiences. $475+	19.6%
3	Mynewsdesk Stockholm, Sweden An all-in-one brand newsroom and multimedia PR platform that provides media monitoring, PR distribution, analysis, and reporting services. $$$	18.1%
4	Muck Rack Miami, Florida, United States An AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. $10,000+/year	11.4%
5	Newswire Raleigh, North Carolina, United States An American press release distribution platform that help clients increase their online visibility and web presence. $349+	8.2%
6	Prowly Boston, Massachusetts, United States A comprehensive SaaS public relations software designed to support the workflow of PR professionals. $369+/month	1.3%
7	Meltwater San Francisco, California, United States A media and social intelligence platform with social listening, media monitoring, and data analysis tools to help PR, communications, and marketing professionals make informed decisions. $7,000+/year	1.2%
8	PR.co Amsterdam, Netherlands A centralized public relations platform that helps multi-brand organizations create pressrooms, publish press releases, and conduct media outreach. $$$	1%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,370,405 websites.
We currently track the presence of 8 public relations software solutions across the web.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.