⚡ Public Relations in Sweden

Public relations (PR) software assists organizations in managing media presence and communications strategies.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our research, public relations software is used on 1.7% of websites from Sweden.

Statistics based on 32K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top public relations software in Sweden in 2026, based on market share.

The most popular is Mynewsdesk, which dominates the market with an overwhelming 76.3% share.
It is followed by Cision with 24.8% and Muck Rack with 0.4%.

Mynewsdesk 76.3%
Cision 24.8%
Muck Rack 0.4%
Meltwater 0.4%
Business Wire 0.2%

🚀 Highlights

Here is a list of the top solutions that is more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mynewsdesk ^(-2)
3. Muck Rack ^(-1)
4. Meltwater ^(-3)

✨ Best Public Relations Software

Below is a more detailed list of 5 public relations software solutions used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Mynewsdesk Stockholm, Sweden An all-in-one brand newsroom and multimedia PR platform that provides media monitoring, PR distribution, analysis, and reporting services. $$$	76.3%
2	Cision Chicago, Illinois, United States A media intelligence and public relations platform that provides media monitoring, journalist outreach, press release distribution, and analytics for communications teams. $10,000+/year	24.8%
3	Muck Rack Miami, Florida, United States An AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. $10,000+/year	0.4%
4	Meltwater San Francisco, California, United States A media and social intelligence platform with social listening, media monitoring, and data analysis tools to help PR, communications, and marketing professionals make informed decisions. $7,000+/year	0.4%
5	Business Wire San Francisco, California, United States A global news distribution service that delivers press releases from thousands of companies and organizations to news media, financial markets, investors, websites, and digital audiences. $475+	0.2%

👉 See Also

🌎 Public Relations in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 32,187 websites from Sweden.
We currently track the presence of 8 public relations software solutions across the web.
Of these, 5 were detected on websites from Sweden.
Statistics were last calculated on July 31, 2026.
For more details, see our methodology and disclaimer.