⚡ Public Relations in Australia

Public relations (PR) software assists organizations in managing media presence and communications strategies.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, public relations software is used on 0.02% of websites from Australia.

Statistics based on 76K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top public relations software in Australia in 2026, based on market share.

The most popular is Cision with an impressive share of 50%, followed by Business Wire with 25% and Muck Rack with 18.8%.

Cision 50%
Business Wire 25%
Muck Rack 18.8%
Meltwater 6.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Muck Rack ^(-1)
4. Meltwater ^(-3)

✨ Best Public Relations Software

Below is a more detailed list of 4 public relations software solutions used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Cision Chicago, Illinois, United States Provides a suite of media and PR technology solutions, including media monitoring, analytics, journalist outreach, and press release distribution services such as PR Newswire and PRWeb. $10,000+/year	50%
2	Business Wire San Francisco, California, United States A global news distribution service that delivers press releases from thousands of companies and organizations to news media, financial markets, investors, websites, and digital audiences. $475+	25%
3	Muck Rack Miami, Florida, United States An AI-powered PR software that combines a media database, monitoring and reporting for seamless team collaboration, pitching and measurement. $10,000+/year	18.8%
4	Meltwater San Francisco, California, United States A media and social intelligence platform with social listening, media monitoring, and data analysis tools to help PR, communications, and marketing professionals make informed decisions. $7,000+/year	6.3%

👉 See Also

🌎 Public Relations in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 76,494 websites from Australia.
We currently track the presence of 8 public relations software solutions across the web.
Of these, 4 were detected on websites from Australia.
Statistics were last calculated on May 16, 2026.
For more details, see our methodology and disclaimer.