⚡ Search Engine Optimization Tools in Australia

Search engine optimization (SEO) tools help website owners improve their visibility in search engines by identifying technical issues, optimizing metadata and content, and analyzing factors that influence ranking, such as keywords and backlinks.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, search engine optimization tools are detected on 32.1% of websites from Australia.

Statistics based on 81K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top SEO tools on websites in Australia in 2026, based on market share.

The most popular is Yoast SEO, which dominates the market with an overwhelming 68.8% share.
It is followed by Rank Math with 14.7% and All in One SEO with 8.8%.

Yoast SEO 68.8%
Rank Math 14.7%
All in One SEO 8.8%
Ahrefs 2%
SEO Framework 1.5%
SEOmatic 1.1%
Schema & Structured Data 1.1%
SEOPress 1%
SmartCrawl 1%
Acquia Web Governance 0.8%
Avada SEO Suite 0.6%
Web Vitals 0.6%
Schema Pro 0.6%
Siteimprove 0.3%
Schema.press 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

6. SEOmatic ^(-5)
10. Acquia Web Governance ^(-6)
11. Avada SEO Suite ^(-2)
17. Squirrly SEO ^(-1)
19. Prerender ^(-2)
20. Silktide ^(-2)
21. Writesonic ^(-8)

✨ Best SEO Tools

Below is a more detailed list of the top 25 of the 32 SEO tools used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Yoast SEO Wijchen, Netherlands A WordPress search engine optimization plugin that helps optimize website content, metadata, and technical SEO settings to improve visibility in search engines. Free$99/year	68.8%
2	Rank Math New Delhi, India A search engine optimization plugin for WordPress that provides real-time content analysis, schema markup generation, and keyword optimization to improve search rankings. Free$7.99+/month	14.7%
3	All in One SEO West Palm Beach, Florida, United States A WordPress SEO plugin that helps optimize websites for search engines by managing metadata, sitemaps, and structured data. Free$49.60+/year	8.8%
4	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	2%
5	SEO Framework Alphen aan den Rijn, Netherlands A WordPress SEO plugin that automates on-page optimization by generating metadata, sitemaps, and structured data according to search engine guidelines. Free$84+/year	1.5%
6	SEOmatic Webster, New York, United States An SEO plugin for Craft CMS that manages search and social metadata, structured data, sitemaps, and crawler directives. $99/year	1.1%
7	Schema & Structured Data Hyderabad, India A WordPress plugin that adds Schema.org structured data and Google Rich Snippets markup to websites. FreeOpen source$99+/year	1.1%
8	SEOPress Morcenx-la-nouvelle, France A WordPress SEO plugin that helps optimize website visibility in search engines by managing metadata, indexing rules, and technical SEO settings. FreeOpen source$49+/year	1%
9	SmartCrawl Melbourne, Australia A WordPress SEO plugin that analyzes content and automates on-page optimization to improve search visibility and indexing. Free$36+/year	1%
10	Acquia Web Governance Boston, Massachusetts, United States A website governance and accessibility platform that scans, audits, and optimizes digital content to ensure compliance, quality, and user experience. $$$	0.8%
11	Avada SEO Suite Hanoi, Vietnam A Shopify application that includes an SEO audit, speed optimizer with image compression, schema markup, and sitemaps. Free$34.95+/month	0.6%
12	Web Vitals Mountain View, California, United States A lightweight JavaScript library for measuring Core Web Vitals and related performance metrics on real users in the browser. FreeOpen source	0.6%
13	Schema Pro Pune, Maharashtra, India A WordPress plugin for adding and managing schema markup without writing code. $69+/year	0.6%
14	Siteimprove Copenhagen, Denmark A cloud-based SaaS platform that combines accessibility, digital governance, analytics, and search optimization to help organizations manage and improve website quality and compliance. $$$	0.3%
15	Schema.press Houston, Texas, United States A WordPress plugin that automatically generates Schema.org structured data in JSON-LD format. Free$79.20+/year	0.3%
16	Slim SEO Hanoi, Vietnam A lightweight WordPress SEO plugin that automates core optimization tasks with minimal configuration. FreeOpen source$59+/year	0.3%
17	Squirrly SEO London, United Kingdom An all-in-one SEO plugin for WordPress featuring an AI SEO Assistant for expert guidance, keyword research and analysis, and post and page optimization. Free$9.99+/month	0.2%
18	BrightEdge San Mateo, California, United States An enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance. $80,000+/year	0.1%
19	Prerender Seattle, Washington, United States A middleware and managed service that renders JavaScript-powered websites into static HTML for search engine bots and AI crawlers. $49+/month	0.1%
20	Silktide San Francisco, California, United States A web governance platform that helps large organizations improve accessibility, content quality, and user experience. $$$	0.08%
21	Writesonic San Francisco, California, United States An AI-powered content creation and SEO platform that helps users generate marketing copy, blog articles, and optimized web content with integrated research and editing tools. $49+/month	0.04%
22	Yext New York, United States A cloud-based digital experience platform that includes listings management, generative AI and SEO tools, a natural language search engine and analytics. $499+/year	0.03%
23	Majestic Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time. $49.99+/month	0.02%
24	Seobility Nuremberg, Germany An all-in-one SEO software designed to improve search engine rankings of websites. Free€49.90+/month	0.02%
25	Schema App Guelph, Ontario, Canada A WordPress plugin that automatically generates Schema.org markup for posts, pages, and other content types. Free$$$	0.02%

👉 See Also

🌎 SEO in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 81,896 websites from Australia.
We currently track the presence of 36 SEO tools across the web.
Of these, 32 were detected on websites from Australia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.