⚡ Search Engine Optimization Tools in India

Search engine optimization (SEO) tools help website owners identify and fix technical issues, optimize metadata and structured data, monitor site performance and content health, and better understand how their pages are crawled, indexed, and ranked by search engines.

India is a South Asian country with a population of over 1.4 billion people.

According to our research, search engine optimization tools are used on 21.5% of websites from India.

⭐ Most Popular in 2026

The following chart shows the top SEO tools on websites in India in 2026, based on market share.

The most popular is Yoast SEO, which dominates the market with a substantial 56.2% share.
It is followed by Rank Math with 24.3% and All in One SEO with 14.8%.

Yoast SEO 56.2%
Rank Math 24.3%
All in One SEO 14.8%
Ahrefs 3%
Schema & Structured Data 1.6%
Avada SEO Suite 1.6%
Web Vitals 0.8%
SEO Framework 0.5%
Schema.press 0.4%
Schema Pro 0.4%
Squirrly SEO 0.3%
SmartCrawl 0.2%
Majestic 0.2%
Seobility 0.08%
Prerender 0.06%

🚀 Highlights

Here is a list of the top tools that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Schema & Structured Data ^(-3)
6. Avada SEO Suite ^(-7)
9. Schema.press ^(-3)
11. Squirrly SEO ^(-4)
13. Majestic ^(-8)
14. Seobility ^(-4)
15. Prerender ^(-5)
17. All In One Schema Rich Snippets ^(-7)
18. Schema App ^(-9)
19. Crownpeak DQM ^(-9)

✨ Best SEO Tools

Below is a more detailed list of the top 25 of the 27 SEO tools used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Yoast SEO Wijchen, Netherlands A popular search engine optimization WordPress plugin that optimizes meta tags, adds canonical URLs, generates XML sitemaps, provides detailed SEO analysis and many other SEO improvements. Free$99/year	56.2%
2	Rank Math New Delhi, India A search engine optimization plugin for WordPress that makes it easy to optimize content with built-in suggestions based on widely accepted best practices. Free$7.99+/month	24.3%
3	All in One SEO West Palm Beach, Florida, United States A WordPress SEO plugin that includes an SEO audit checklist, AI title and description generator, rich snippets schema, sitemap generator, and robots.txt editor. Free$49.60+/year	14.8%
4	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	3%
5	Schema & Structured Data Hyderabad, India Adds Google Rich Snippets markup according to Schema.org guidelines to structure your site for SEO. FreeOpen source$99+/year	1.6%
6	Avada SEO Suite Hanoi, Vietnam A Shopify application that includes an SEO audit, speed optimizer with image compression, schema markup, and sitemaps. Free$34.95+/month	1.6%
7	Web Vitals Mountain View, California, United States A tiny JavaScript library for measuring the Web Vitals metrics on real users. FreeOpen source	0.8%
8	SEO Framework Alphen aan den Rijn, Netherlands A feature-complete, fully automated SEO plugin for WordPress. Free$84+/year	0.5%
9	Schema.press Houston, Texas, United States A WordPress plugin that automatically generates Schema.org structured data markup in JSON-LD format. Free$79.20+/year	0.4%
10	Schema Pro Pune, Maharashtra, India A WordPress plugin that allows website owners & marketers to create schema markup without writing a single line of code. $69+/year	0.4%
11	Squirrly SEO London, United Kingdom An all-in-one SEO plugin for WordPress featuring an AI SEO Assistant for expert guidance, keyword research and analysis, and post and page optimization. Free$9.99+/month	0.3%
12	SmartCrawl Melbourne, Australia The smart WordPress SEO plugin that analyzes and optimizes. Free$36+/year	0.2%
13	Majestic Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time. $49.99+/month	0.2%
14	Seobility Nuremberg, Germany An all-in-one SEO software designed to improve search engine rankings of websites. Free€49.90+/month	0.08%
15	Prerender Seattle, Washington, United States A middleware that pre-renders JavaScript-powered websites into static HTML files, ensuring that search engine crawlers can access and index the content effectively. Free$90+/month	0.06%
16	SEOmatic Webster, New York, United States An SEO plugin for Craft CMS to manage meta tags, JSON-LD microdata, Twitter Cards tags, Facebook OpenGraph tags, sitemaps and robots.txt directives. $99/year	0.04%
17	All In One Schema Rich Snippets Pune, Maharashtra, India A WordPress plugin to implement rich snippets in search results to increase CTR and improve rankings. FreeOpen source	0.04%
18	Schema App Guelph, Ontario, Canada Structured Data WordPress plugin automatically generates automatically creates and deploys Schema.org markup for pages, posts, authors, and other content on your WordPress site. Free$$$	0.01%
19	Crownpeak DQM Denver, Colorado, United States A unified solution to manage digital policies and standards across your entire web presence. $$$	0.01%
20	Clearfy Tbilisi, Georgia A WordPress optimization plugin able to minify HTML, CSS & JS, improve SEO and increase website security. FreeOpen source$39+	0.01%
21	SiteBooster Houston, Texas, United States A service that helps improve your online presence by listing your company on dedicated business directories. Free$14.99/month	0.01%
22	WordLift Rome, Italy An AI-powered SEO platform that enhances brand visibility across search engines, including AI assistants and next-generation platforms. €200+/month	0.007%
23	BrightEdge San Mateo, California, United States An enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance. $80,000+/year	0.007%
24	Yext New York, United States A cloud-based digital experience platform that includes listings management, generative AI and SEO tools, a natural language search engine and analytics. $499+/year	0.007%
25	Frase Boston, Massachusetts, United States A content optimization tool that analyzes search queries and uses AI to generate research-driven SEO content. $15+/month	0.007%

👉 See Also

🌎 SEO in other countries

Data is based on the analysis of 64,322 websites from India.
Statistics were last calculated on February 13, 2026.
For details, see our methodology and disclaimer.