⚡ Search Engine Optimization Tools in India

Search engine optimization (SEO) tools help website owners improve their visibility in search engines by identifying technical issues, optimizing metadata and content, and analyzing factors that influence ranking, such as keywords and backlinks.

India is a South Asian country with a population of over 1.4 billion people.

According to our research, search engine optimization tools are detected on 21.1% of websites from India.

Statistics based on 78K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top SEO tools on websites in India in 2026, based on market share.

The most popular is Yoast SEO, which dominates the market with a substantial 54.8% share.
It is followed by Rank Math with 25.9% and All in One SEO with 13.6%.

Yoast SEO 54.8%
Rank Math 25.9%
All in One SEO 13.6%
Ahrefs 3.4%
Schema & Structured Data 2.4%
Avada SEO Suite 1.8%
Web Vitals 1.1%
SEO Framework 0.5%
Schema.press 0.5%
Schema Pro 0.4%
Slim SEO 0.3%
SEOPress 0.3%
Squirrly SEO 0.3%
SmartCrawl 0.2%
Majestic 0.1%

🚀 Highlights

Here is a list of the top tools that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Schema & Structured Data ^(-2)
6. Avada SEO Suite ^(-7)
9. Schema.press ^(-6)
11. Slim SEO ^(-3)
13. Squirrly SEO ^(-5)
15. Majestic ^(-8)
16. Seobility ^(-3)
17. Writesonic ^(-12)
18. Prerender ^(-3)
20. All In One Schema Rich Snippets ^(-7)

✨ Best SEO Tools

Below is a more detailed list of the top 25 of the 28 SEO tools used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Yoast SEO Wijchen, Netherlands A WordPress search engine optimization plugin that helps optimize website content, metadata, and technical SEO settings to improve visibility in search engines. Free$99/year	54.8%
2	Rank Math New Delhi, India A search engine optimization plugin for WordPress that provides real-time content analysis, schema markup generation, and keyword optimization to improve search rankings. Free$7.99+/month	25.9%
3	All in One SEO West Palm Beach, Florida, United States A WordPress SEO plugin that helps optimize websites for search engines by managing metadata, sitemaps, and structured data. Free$49.60+/year	13.6%
4	Ahrefs Singapore A subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more. $129+/month	3.4%
5	Schema & Structured Data Hyderabad, India A WordPress plugin that adds Schema.org structured data and Google Rich Snippets markup to websites. FreeOpen source$99+/year	2.4%
6	Avada SEO Suite Hanoi, Vietnam A Shopify application that includes an SEO audit, speed optimizer with image compression, schema markup, and sitemaps. Free$34.95+/month	1.8%
7	Web Vitals Mountain View, California, United States A lightweight JavaScript library for measuring Core Web Vitals and related performance metrics on real users in the browser. FreeOpen source	1.1%
8	SEO Framework Alphen aan den Rijn, Netherlands A WordPress SEO plugin that automates on-page optimization by generating metadata, sitemaps, and structured data according to search engine guidelines. Free$84+/year	0.5%
9	Schema.press Houston, Texas, United States A WordPress plugin that automatically generates Schema.org structured data in JSON-LD format. Free$79.20+/year	0.5%
10	Schema Pro Pune, Maharashtra, India A WordPress plugin for adding and managing schema markup without writing code. $69+/year	0.4%
11	Slim SEO Hanoi, Vietnam A lightweight WordPress SEO plugin that automates core optimization tasks with minimal configuration. FreeOpen source$59+/year	0.3%
12	SEOPress Morcenx-la-nouvelle, France A WordPress SEO plugin that helps optimize website visibility in search engines by managing metadata, indexing rules, and technical SEO settings. FreeOpen source$49+/year	0.3%
13	Squirrly SEO London, United Kingdom An all-in-one SEO plugin for WordPress featuring an AI SEO Assistant for expert guidance, keyword research and analysis, and post and page optimization. Free$9.99+/month	0.3%
14	SmartCrawl Melbourne, Australia A WordPress SEO plugin that analyzes content and automates on-page optimization to improve search visibility and indexing. Free$36+/year	0.2%
15	Majestic Birmingham, United Kingdom A commercial SEO tool for checking backlinks, comparing metrics, and tracking the dynamics of a website's backlink profile over time. $49.99+/month	0.1%
16	Seobility Nuremberg, Germany An all-in-one SEO software designed to improve search engine rankings of websites. Free€49.90+/month	0.08%
17	Writesonic San Francisco, California, United States An AI-powered content creation and SEO platform that helps users generate marketing copy, blog articles, and optimized web content with integrated research and editing tools. $49+/month	0.08%
18	Prerender Seattle, Washington, United States A middleware and managed service that renders JavaScript-powered websites into static HTML for search engine bots and AI crawlers. $49+/month	0.07%
19	SEOmatic Webster, New York, United States An SEO plugin for Craft CMS that manages search and social metadata, structured data, sitemaps, and crawler directives. $99/year	0.04%
20	All In One Schema Rich Snippets Pune, Maharashtra, India A WordPress plugin to implement rich snippets in search results to increase CTR and improve rankings. FreeOpen source	0.04%
21	Schema App Guelph, Ontario, Canada A WordPress plugin that automatically generates Schema.org markup for posts, pages, and other content types. Free$$$	0.01%
22	BrightEdge San Mateo, California, United States An enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance. $80,000+/year	0.01%
23	Crownpeak DQM Denver, Colorado, United States A SaaS platform that scans websites to enforce digital policies and standards across accessibility, SEO, brand consistency, and compliance. $$$	0.01%
24	Textmetrics Arnhem, Netherlands Enterprise AI content optimization and governance platform that helps organizations monitor and improve content quality, improve readability, and ensure regulatory compliance. $$$	0.01%
25	WordLift Rome, Italy An AI-powered semantic SEO and content intelligence platform that identifies entities in website content and builds a machine-readable knowledge graph to improve content discoverability and support AI assistants. €799+/month	0.006%

👉 See Also

🌎 SEO in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 78,685 websites from India.
We currently track the presence of 36 SEO tools across the web.
Of these, 28 were detected on websites from India.
Statistics were last calculated on September 28, 2026.
For more details, see our methodology and disclaimer.