⚡ Standard Pages
Standard pages are essential web pages that are commonly included on websites to provide specific information, legal disclosures, and support services.
According to our data, standard pages are used on 62.8% of all websites.
38% of these sites use only one standard page, 24.8% use two, and 37.1% use three or more of them.
⭐ Most Popular in 2025
The following chart shows the leading standard pages in 2025, based on market share.
The most popular is 📩 Contact, which dominates the market with a substantial 71% share.
It is followed by 📄 Privacy Policy with 33.3% and 📝 Blog with 19.9%.
You can also drill down by country:
🚀 Highlights
Here is a list of pages that are particularly popular in certain countries.
Differences between global and country rankings are shown in parentheses.
- 📄 Privacy Policy is #1 in Italy (-1)
- 📝 Blog is #1 in Brazil (-2)
- 🔑 Log In is #1 in Indonesia (-4)
Site Map is #1 in China (-5)- 👔 Careers is #1 in Russia (-6)
- 📄 Imprint is #1 in Germany (-8)
- 📄 Terms is #3 in the United States (-1)
- ❓ FAQ is #3 in France (-5)
- 📅 Events is #4 in Ghana (-6)
- 📰 Press is #4 in Sweden (-10)
✨ Best Standard Pages
Below is a more detailed list of the top 25 of the 30 standard pages we detect, ranked by their market share.
Data updated
When interpreting and using the results, please read our methodology and disclaimer.