Site Map Page
A site map page is a website page that lists and organizes links to important sections and pages of a website to help visitors navigate its content.
It is typically presented as a human-readable hierarchical list of pages and categories, improves internal linking structure, and can support SEO on large or complex websites by exposing deeper pages through additional crawlable links.
Unlike an XML sitemap designed primarily for search engine crawlers, an 
HTML site map is intended for human navigation, although search engines such as Google also crawl and use it for content discovery.
According to our data, Site Map is the 8th most popular standard page on the web.
It has 10% of the standard page market share and is detected on 6% of all websites.
- 🏠 Website
Site map📊 Rankings and Market Share
- Standard Pages
- Rank: 8
- Market share: 10%
🏆 Site Map Page Awards
- 🥈 Second most popular in China in the Standard Pages category.
- 🥉 Third most popular in Thailand in the Standard Pages category.
- 🥉 Third most popular in Hong Kong in the Standard Pages category.
- ⭐ 4th most popular in Japan in the Standard Pages category.
- ⭐ 4th most popular in the Netherlands in the Standard Pages category.
- ⭐ 4th most popular in Vietnam in the Standard Pages category.
- ⭐ 4th most popular in Cambodia in the Standard Pages category.
- ⭐ 4th most popular in the Cayman Islands in the Standard Pages category.
- ⭐ 4th most popular in Bhutan in the Standard Pages category.
- ⭐ 5th most popular in Russia in the Standard Pages category.
⚡ Sites Using Site Map Page
We have data on 213,191 websites that use the Site Map standard page. Here is a list of some of the top ranked ones.
The highest rated site using Site Map is 
microsoft.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | microsoft.com |
#3 | United States | American English |
| 2 |  apple.com |
#8 | United States | American English |
| 3 |  github.com |
#13 | United States | English |
| 4 | #26 | United States | English | |
| 5 |  dropbox.com |
#35 | United States | English |
| 6 |  whatsapp.com |
#48 | United States | English |
| 7 |  nytimes.com |
#50 | United States | English |
| 8 |  shopify.com |
#51 | Canada | English |
| 9 | #63 | United States | English | |
| 10 | #68 | United States | English | |
| 11 |  samsung.com |
#73 | United States | English |
| 12 | #85 | Singapore | English | |
| 13 | #89 | United States | American English | |
| 14 | #91 | United States | American English | |
| 15 |  etsy.com |
#93 | United States | American English |
| 16 |  usatoday.com |
#113 | American English | |
| 17 | #114 | American English | ||
| 18 | #120 | English | ||
| 19 | #130 | Japan | American English | |
| 20 | #140 | United States | American English |
📈 Usage Statistics
Most of the sites that use Site Map:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Site Map Page are from the United States, the United Kingdom, and Germany.
- United States 29.7%
- United Kingdom 8.8%
- Germany 7.4%
- China 6.2%
- Japan 5.8%
- Netherlands 4.8%
- India 4%
- Australia 3.4%
- Russia 2.8%
- Other 27.1%
Most Site Map Page users speak English, German, or Chinese.
- English 65.6%
- German 7.6%
- Chinese 6.5%
- Japanese 4.8%
- Dutch 2.9%
- Russian 2.8%
- French 1.4%
- Thai 1.1%
- Italian 1%
- Other 6.3%
The Site Map standard page is especially popular on .com, .org, and .de top-level domains.
- .com 51.4%
- .org 6.2%
- .de 5%
- .co.uk 3.8%
- .net 3%
- .nl 2.3%
- .com.au 2.1%
- .ru 2%
- .jp 1.6%
- Other 22.6%
The primary market segments for websites utilizing Site Map Page include business, marketing and merchandising, and online shopping.
- Business 18.4%
- Marketing/Merchandising 11.5%
- Online Shopping 10.7%
- Education/Reference 7.1%
- Health 5.2%
- Travel 4.9%
- Internet Services 4.7%
- Finance/Banking 3%
- Blogs/Wiki 3%
- Other 31.5%
🕵️ Similar Technologies
These are some of the best Site Map Page alternatives.
🆚 Compare Alternatives
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💬 Frequently Asked Questions
Which country uses Site Map Page the most?
The majority of Site Map Page users are from the United States.
Who uses Site Map Page?
According to our data, Site Map Page is used on thousands of sites, including microsoft.com, apple.com, and github.com.
Is Site Map Page used on government websites?
Overall, we found Site Map Page on 1,031 government sites in the United States.
Do academic institutions use Site Map Page?
Yes, quite a few! In total, we know of 675 academic websites in the United States that use Site Map Page.
How does Site Map Page compare to the competition?
Site Map Page is a moderately popular standard page, ranking ahead of 24 other standard pages we track.
What are the alternatives to Site Map Page?
Alternatives and possible competitors to Site Map Page may include Sitemap, 📩 Contact Page, and 📄 Privacy Policy.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,826 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.