⚡ Standard Pages
Standard pages are essential web pages that are commonly included on websites to provide specific information, legal disclosures, and support services.
According to our data, standard pages are used on 58.9% of all websites.
34.6% of these sites use only one standard page, 23.7% use two, and 41.8% use three or more of them.
Statistics based on 3.3M+ analyzed websites. About this data
⭐ Most Popular in 2026
The following chart shows the leading standard pages in 2026, based on market share.
The most popular is 📩 Contact with a substantial share of 71.4%, followed by 📄 Privacy Policy with 36.4% and 📝 Blog with 21.4%.
You can also drill down by country:
🚀 Country Highlights
Here is a list of pages that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
- 📄 Privacy Policy is #1 in Italy (-1)
- 📝 Blog is #1 in Brazil (-2)
- 🔑 Log In is #1 in Indonesia (-4)
- 👔 Careers is #1 in Russia (-5)
- 📄 Imprint is #1 in Germany (-8)
- ❓ FAQ is #2 in Kazakhstan (-5)
Site Map is #2 in China (-6)- 📄 Terms is #3 in the United States (-1)
- 📰 Press is #4 in Sweden (-10)
- 🛒 Shop is #5 in Korea (-7)
✨ Best Standard Pages
Below is a more detailed list of the top 25 of the 30 standard pages we detect, ranked by their market share.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,370,775 websites.
- We currently track the presence of 30 standard pages across the web.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.