⚡ Standard Pages
Standard pages are essential web pages that are commonly included on websites to provide information about a business, service, policies, support options, and other important resources for visitors.
Some of them are typical for most websites and are often required by privacy regulations and standard business practices, such as 📄 Privacy Policy, 📄 Terms, and 📩 Contact pages, while others reflect the site's category or business model, including 💲 Pricing and 👨💻 API pages for online services, 💰 Investors sections for public companies, or 🤝 Affiliate Program pages for e-commerce and SaaS platforms.
According to our data, standard pages are used on 59.9% of all websites.
33.6% of these sites use only one standard page, 23.8% use two, and 42.5% use three or more of them.
⭐ Most Popular in 2026
The following chart shows the leading standard pages in 2026, based on market share.
The most popular is 📩 Contact with a substantial share of 71.1%, followed by 📄 Privacy Policy with 36.4% and 📝 Blog with 22%.
You can also drill down by country:
🚀 Country Highlights
Here is a list of pages that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
- 📄 Privacy Policy is #1 in Italy (-1)
- 📝 Blog is #1 in Brazil (-2)
- 🔑 Login is #1 in Indonesia (-4)
- 👔 Careers is #1 in Russia (-5)
- 📄 Imprint is #1 in Germany (-8)
- ❓ FAQ is #2 in Korea (-5)
Site Map is #2 in China (-6)- 📄 Legal is #2 in France (-13)
- 📄 Terms is #3 in the United States (-1)
- 📰 Press is #4 in Sweden (-10)
✨ Best Standard Pages
Below is a more detailed list of the top 25 of the 32 standard pages we detect, ranked by their market share.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,528,602 websites.
- We currently track the presence of 32 standard pages across the web.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.