Pingback
Pingback is an 
XML-RPC-based protocol that allows websites to notify each other when one links to another.
A website can advertise its Pingback endpoint through an 
HTML link element or the X-Pingback HTTP header, allowing compatible blogging platforms and clients to send notifications automatically.
According to our data, Pingback is detected on 13.5% of all websites.
Wikipedia📊 Rankings and Market Share
- Standards
- Rank: 12
- Market share: 14.9%
🏆 Pingback Awards
- ⭐ 9th most popular in Vietnam in the Standards category.
- ⭐ 9th most popular in Macedonia in the Standards category.
- ⭐ 9th most popular in Afghanistan in the Standards category.
- ⭐ 9th most popular in Bhutan in the Standards category.
- ⭐ 10th most popular in Japan in the Standards category.
- ⭐ 10th most popular in Italy in the Standards category.
- ⭐ 10th most popular in Iran in the Standards category.
- ⭐ 10th most popular in Austria in the Standards category.
- ⭐ 10th most popular in Serbia in the Standards category.
- ⭐ 10th most popular in Croatia in the Standards category.
⚡ Sites Using Pingback
We have data on 489,292 websites that use Pingback. Here is a list of some of the top ranked ones.
The highest rated site using Pingback is 
bitly.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | bitly.com |
#17 | United States | American English |
| 2 | #832 | Vietnam | Vietnamese | |
| 3 | #857 | American English | ||
| 4 | #900 | Iran | Persian | |
| 5 | #967 | Brazil | Brazilian Portuguese | |
| 6 | #980 | Lithuania | Malayalam | |
| 7 | #1,056 | Belgium | Dutch | |
| 8 | #1,064 | United States | American English | |
| 9 | #1,158 | India | American English | |
| 10 | #1,389 | Canada | American English | |
| 11 | #1,662 | United States | English | |
| 12 | #1,736 | United States | English | |
| 13 | #1,790 | United States | American English | |
| 14 | #1,929 | American English | ||
| 15 | #1,959 | United States | American English | |
| 16 | #2,076 | Japan | Japanese | |
| 17 |  appsflyer.com |
#2,085 | United States | American English |
| 18 | #2,111 | United States | American English | |
| 19 | #2,257 | United States | American English | |
| 20 | #2,449 | United States | American English |
📈 Usage Statistics
Most of the sites that use Pingback:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Pingback are from the United States, Germany, and the United Kingdom.
- United States 22.2%
- Germany 6.8%
- United Kingdom 6.2%
- Japan 4.9%
- Spain 4.7%
- Italy 4.5%
- France 4.4%
- Australia 3.5%
- Netherlands 3.4%
- Other 39.4%
Most Pingback users speak English, Spanish, or German.
- English 52.9%
- Spanish 6.5%
- German 6.3%
- French 4.4%
- Japanese 4.2%
- Italian 3.6%
- Dutch 2.5%
- Portuguese 2.2%
- Polish 1.7%
- Other 15.7%
Pingback is especially popular on .com and .org top-level domains.
- .com 44.9%
- .org 7.5%
- .de 4.1%
- .net 3.1%
- .it 2.5%
- .co.uk 2.3%
- .com.au 2.1%
- .nl 1.9%
- .fr 1.6%
- Other 30%
The primary market segments for websites utilizing Pingback include business, marketing and merchandising, and blogs and wiki.
- Business 17.6%
- Marketing/Merchandising 11.8%
- Blogs/Wiki 11.5%
- Education/Reference 5.9%
- Online Shopping 5.1%
- Entertainment 4.8%
- Internet Services 4.5%
- Travel 4%
- Health 3.5%
- Other 31.3%
🕵️ Similar Technologies
These are some of the best Pingback alternatives.
🆚 Compare Alternatives
Compare Pingback to…
- 🕵️ Similar standards
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
💬 Frequently Asked Questions
Which country uses Pingback the most?
The majority of Pingback users are from the United States.
Who uses Pingback?
According to our data, Pingback is used on thousands of sites, including such established ones as bitly.com, musicdel.ir, and
kkstories.com.
Is Pingback used on government websites?
Overall, we found Pingback on 200 government sites in the United States.
Do academic institutions use Pingback?
Yes, quite a few! The most notable of these are harvard.edu,
bu.edu, and
usc.edu. In total, we know of 612 academic websites in the United States that use Pingback.
How does Pingback compare to the competition?
Pingback is a moderately popular standard, ranking ahead of 42 other standards we track.
What are the alternatives to Pingback?
Alternatives and possible competitors to Pingback may include XFN, Webmention, and Micropub.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.