🆚 Open Graph vs. Pingback
- 📈 Open Graph is four times more popular than Pingback.
- 🌍 Open Graph is more popular in all countries.
Statistics based on 3.6M+ analyzed websites. About this data
Open Graph
PingbackType
Semantic markup technology
Standard
About
The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.
It specifies a set of 
HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.
XMLHeadquarters
Menlo Park, California, United States
ogp.meCategories
Popularity
Determined by the number of sites using each technology.
Open Graph semantic markup technology is 4 times more popular than Pingback.
Total websites
Market share
Standards
Popularity by country
Determined by the number of sites detected from each country.
Open Graph is more popular than Pingback in all countries.
United States
Germany
United Kingdom
Japan
France
Spain
Italy
Netherlands
Australia
Canada
Awards
- 🥇 Most popular in Japan in the Semantic Markup category.
- 🥇 Most popular in Korea in the Semantic Markup category.
- 🥇 Most popular in Taiwan in the Semantic Markup category.
- 🥇 Most popular in Georgia in the Semantic Markup category.
- 🥇 Most popular in the U.S. Virgin Islands in the Semantic Markup category.
- ⭐ 9th most popular in Vietnam in the Standards category.
- ⭐ 9th most popular in Macedonia in the Standards category.
- ⭐ 9th most popular in Afghanistan in the Standards category.
- ⭐ 9th most popular in Bhutan in the Standards category.
- ⭐ 10th most popular in Japan in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while Pingback is more commonly used on marketing and merchandising, real estate, and recreation and hobbies sites.
Business
Online Shopping
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Non-Profit/Advocacy/NGO
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.