⚡ Stores in Germany

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Germany is a Central European country with a population of around 84 million people.

According to our data, stores are detected on 0.2% of websites from Germany.

⭐ Most Popular in 2026

The following chart shows the top stores in Germany in 2026, based on market share.

The most popular is Amazon with an impressive share of 34.5%, followed by Etsy with 33.2% and eBay with 32.8%.

Amazon 34.5%
Etsy 33.2%
eBay 32.8%
Trendyol 1.1%
Houzz 0.9%
Fine Art America 0.6%
Naver Smart Store 0.4%
Shopee 0.4%
Reverb 0.4%
JD 0.2%
Ozon 0.2%
Mercado Libre 0.2%
Lazada 0.2%
Allegro 0.2%
Yahoo Shopping 0.2%

🚀 Highlights

Here is a list of the top stores that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

3. eBay ^(-2)
4. Trendyol ^(-16)
6. Fine Art America ^(-13)
7. Naver Smart Store ^(-1)
9. Reverb ^(-16)
11. Ozon ^(-4)
12. Mercado Libre ^(-9)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 17 stores used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	34.5%
2	Etsy New York, United States Individual online shops hosted within the Etsy marketplace where sellers list and sell their products. $0.20+/item	33.2%
3	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	32.8%
4	Trendyol Istanbul, Turkey Online shops on the Turkish marketplace Trendyol.	1.1%
5	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.9%
6	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.6%
7	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.4%
8	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	0.4%
9	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.4%
10	JD Beijing, China Stores on Tmall, a Chinese B2C online retail platform.	0.2%
11	Ozon Moscow, Russia Online shops on the Russian marketplace Ozon.	0.2%
12	Mercado Libre Montevideo, Uruguay Online stores on Mercado Libre.	0.2%
13	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	0.2%
14	Allegro Poznań, Poland Online stores on Allegro.	0.2%
15	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	0.2%
16	Heureka.cz Prague, Czech Republic Sellers on the Czech marketplace Heureka.cz.	0.2%
17	Heureka.sk Prague, Czech Republic Sellers on the Slovak online marketplace Heureka.sk.	0.2%

👉 See Also

🌎 Stores in other countries

Data is based on the analysis of 225,538 websites from Germany.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.