⚡ Stores

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

According to our data, stores are detected on 0.6% of all websites.
88.3% of these sites use only one store, 9.7% use two, and 2% use three or more simultaneously.

Statistics based on 3.8M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading stores in 2026, based on market share.

The most popular is Amazon with a share of 23.3%, followed by Etsy with 14% and Houzz with 13%.

🚀 Country Highlights

Here is a list of stores that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of the top 25 of the 33 stores we track, ranked by their market share.

RankNameMarket share
1
Amazon
Seattle, Washington, United States

A storefront builder that allows sellers to create branded, multi-page storefronts within the Amazon marketplace.

$$$
2
Etsy
New York, United States

Individual online storefronts within the Etsy marketplace where sellers offer handmade goods, vintage items, and craft supplies.

$0.20+/item
3
Houzz
Palo Alto, California, United States

An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals.

Free$149+/month
4
Rakuten Ichiba
Tokyo, Japan

A popular Japanese online marketplace platform.
5
Shopee
Singapore

Online shops or retailers that operate on the Shopee e-commerce platform.

$$$
6
eBay
San Jose, California, United States

A storefront service that enables sellers to create branded storefronts within the eBay marketplace.

$21.95+/month
7
Yahoo Shopping
Tokyo, Japan

A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.
8
Naver Smart Store
Seongnam, Korea

A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.
9
Heureka.cz
Prague, Czech Republic

Sellers on the Czech marketplace Heureka.cz.
10
Lazada
Singapore

Online shops on the Lazada e-commerce platform.

$$$
11
JD
Beijing, China

Stores on JD, a Chinese B2C online retail platform.
12
Ozon
Moscow, Russia

Online shops on the Russian marketplace Ozon.
13
Alibaba
Hangzhou, China

Online stores on the Alibaba marketplace.
14
Yandex Market
Moscow, Russia

Online stores on Yandex Market.
15
Allegro
Poznań, Poland

Online stores on Allegro.
16
Heureka.sk
Prague, Czech Republic

Sellers on the Slovak online marketplace Heureka.sk.
17
Wildberries
Moscow, Russia

Shops on the Russian marketplace Wildberries.
18
Yahoo! Auctions Japan
Tokyo, Japan

A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.
19
Avito
Moscow, Russia

Online brands on Avito.ru.
20
Mercado Libre
Montevideo, Uruguay

Online stores on Mercado Libre.
21
Trendyol
Istanbul, Turkey

Online shops on the Turkish marketplace Trendyol.
22
Fine Art America
Santa Monica, California, United States

An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.

Free$30/year
23
Zozotown
Chiba-shi, Chiba, Japan

Stores on the Japanese marketplace Zozotown.
24
AliExpress
Hangzhou, China

Stores on the AliExpress marketplace.
25
Reverb
Chicago, Illinois, United States

Stores on Reverb, the musical instrument marketplace.

👉 See Also

🗃️ About This Data