⚡ Stores in Korea

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

Korea is an East Asian country with a population of around 52 million people.

According to our data, stores are detected on 3.5% of websites from Korea.

Statistics based on 28K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top stores in Korea in 2026, based on market share.

The most popular is Naver Smart Store, which dominates the market with an overwhelming 97% share.
It is followed by Gmarket with 1.8% and Amazon with 1%.

Naver Smart Store 97%
Gmarket 1.8%
Amazon 1%
Coupang 0.8%
Shopee 0.6%
eBay 0.4%
Etsy 0.3%
Rakuten Ichiba 0.2%
AliExpress 0.2%
Lazada 0.1%

🚀 Highlights

Here is a list of the top stores that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Naver Smart Store ^(-7)
2. Gmarket ^(-28)
4. Coupang ^(-28)
9. AliExpress ^(-15)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of 10 stores used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	97%
2	Gmarket Seoul, Korea Shops on Gmarket, the Korean e-commerce platform.	1.8%
3	Amazon Seattle, Washington, United States A storefront builder that allows sellers to create branded, multi-page storefronts within the Amazon marketplace. $$$	1%
4	Coupang Seattle, Washington, United States Merchants trading on the South Korean marketplace .	0.8%
5	Shopee Singapore Online shops or retailers that operate on the e-commerce platform. $$$	0.6%
6	eBay San Jose, California, United States A storefront service that enables sellers to create branded storefronts within the eBay marketplace. $21.95+/month	0.4%
7	Etsy New York, United States Individual online storefronts within the marketplace where sellers offer handmade goods, vintage items, and craft supplies. $0.20+/item	0.3%
8	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.2%
9	AliExpress Hangzhou, China Stores on the AliExpress marketplace.	0.2%
10	Lazada Singapore Online shops on the e-commerce platform. $$$	0.1%

👉 See Also

🌎 Stores in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 28,575 websites from Korea.
We currently track the presence of 32 stores across the web.
Of these, 10 were detected on websites from Korea.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.