Amazon
Amazon, Seattle, Washington, United StatesAmazon is a global online marketplace where businesses and individuals sell products directly to customers through a single platform.
It allows third-party sellers to list products alongside Amazon's own retail offers, use Fulfillment by Amazon for warehousing and shipping, offers Prime with faster delivery for customers, and provides additional services such as advertising tools and 
Amazon Pay for payments.
According to our data, Amazon is the most popular online marketplace on the web.
It has 51.2% of the marketplace market share and is detected on 1.2% of all websites.
It is especially popular in Japan, where it appears on 2.7% of all websites, and in the United States, where it appears on 2.1%.
- π Website
- π Links
- π¨βπ©βπ¦βπ¦ Community
Wikipedia
RedditπΈ Pricing
Amazon is available in both free and paid versions.
(vary by product category) 5%-15%
π Rankings and Market Share
- Marketplaces
- Rank: 1
- Market share: 51.2%
π Amazon Awards
- π₯ Most popular in the United States in the Marketplaces category.
- π₯ Most popular in Japan in the Marketplaces category.
- π₯ Most popular in Germany in the Marketplaces category.
- π₯ Most popular in the United Kingdom in the Marketplaces category.
- π₯ Most popular in Italy in the Marketplaces category.
- π₯ Most popular in Spain in the Marketplaces category.
- π₯ Most popular in France in the Marketplaces category.
- π₯ Most popular in Canada in the Marketplaces category.
- π₯ Most popular in India in the Marketplaces category.
- π₯ Most popular in Brazil in the Marketplaces category.
β‘ Sites Using Amazon
We have data on 47,580 websites that use the Amazon marketplace. Here is a list of some of the top ranked ones.
The highest rated site using Amazon is 
tiktok.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tiktok.com |
#25 | China | English |
| 2 | #63 | United States | English | |
| 3 |  amazon.co.uk |
#122 | United States | British English |
| 4 | #149 | United States | English | |
| 5 | #172 | United States | English | |
| 6 | #260 | United Kingdom | English | |
| 7 |  amazon.it |
#273 | United States | British English |
| 8 | #298 | English | ||
| 9 | #312 | United States | American English | |
| 10 | #329 | English | ||
| 11 | #393 | Germany | German | |
| 12 | #422 | American English | ||
| 13 | #459 | United States | American English | |
| 14 | #461 | United States | American English | |
| 15 |  audible.com |
#537 | United States | American English |
| 16 | #556 | United Kingdom | English | |
| 17 | #625 | Japan | Japanese | |
| 18 | #1,078 | France | French | |
| 19 |  aws.amazon.com |
United States | American English | |
| 20 | #1,184 | Italy | Italian |
π Usage Statistics
Most of the sites that use Amazon:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Amazon are from the United States, Japan, and Germany.
- United States 39.2%
- Japan 15.8%
- Germany 9.9%
- United Kingdom 6.9%
- Italy 3.7%
- Spain 3.1%
- France 3%
- Canada 2.4%
- India 2.4%
- Other 13.6%
Most Amazon users speak English, Japanese, or German.
- English 68%
- Japanese 12%
- German 7.2%
- Spanish 3.6%
- Italian 2.7%
- French 2.1%
- Portuguese 1.4%
- Chinese 0.6%
- Indonesian 0.4%
- Other 2%
The Amazon marketplace is especially popular on .com, .org, and .de top-level domains.
- .com 64%
- .org 6.5%
- .de 5.2%
- .net 4.7%
- .jp 2.9%
- .co.uk 1.8%
- .it 1.7%
- .co.jp 1.3%
- .com.br 0.9%
- Other 11%
The primary market segments for websites utilizing Amazon include blogs and wiki, marketing and merchandising, and entertainment.
- Blogs/Wiki 21.2%
- Marketing/Merchandising 10.5%
- Entertainment 9%
- Business 7%
- Online Shopping 6.9%
- Education/Reference 5.5%
- Recreation/Hobbies 2.8%
- Health 2.8%
- Sports 2.7%
- Other 31.6%
π΅οΈ Similar Technologies
These are some of the best Amazon alternatives.
π Compare Alternatives
Compare Amazon toβ¦
- π΅οΈ Similar marketplaces
- β Market leaders
- π‘ More alternatives
- π All options
π¬ Frequently Asked Questions
What is the company behind Amazon?
Amazon is owned by Amazon.com, Inc., headquartered in Seattle, Washington, United States.
Can I use Amazon for free?
Yes, there is a free version with limited functionality.
How much does it cost?
Amazon is priced from $14.99 per month for the US plan.
Which country uses Amazon the most?
The majority of Amazon users are from the United States.
Who uses Amazon?
According to our data, Amazon is used on thousands of sites, including such established ones as tiktok.com, forbes.com, and
Do academic institutions use Amazon?
Yes. In total, we know of 16 academic websites in the United States that use Amazon.
How does Amazon stack up against the competition?
Amazon is the most popular online marketplace on the market, outranking all others.
π See Also
- β¨ Related technologies
- πΌ All technologies from Amazon
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,631 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.