⚡ Online Marketplaces in Italy

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Italy is a Southern European country with a population of around 59 million people.

According to our data, online marketplaces are detected on 1.6% of websites from Italy.

Statistics based on 103K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Italy in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 80.1% share.
It is followed by eBay with 9.1% and Etsy with 4.3%.

Amazon 80.1%
eBay 9.1%
Etsy 4.3%
Envato Market 2.9%
Subito 2.8%
Gumroad 1%
Faire 0.7%
ArtStation 0.6%
AliExpress 0.6%
Redbubble 0.6%
Alibaba 0.5%
Vinted 0.4%
Houzz 0.3%
ReverbNation 0.2%
WeddingWire 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-1)
4. Envato Market ^(-9)
6. Gumroad ^(-9)
7. Faire ^(-16)
8. ArtStation ^(-27)
9. AliExpress ^(-20)
10. Redbubble ^(-14)
11. Alibaba ^(-11)
14. ReverbNation ^(-31)
15. WeddingWire ^(-12)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 37 marketplaces used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	80.1%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	9.1%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	4.3%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.9%
⏳	Subito Milan, Italy An Italian online classifieds and marketplace platform.	2.8%
6	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1%
7	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.7%
8	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.6%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.6%
10	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.6%
11	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.5%
⏳	Vinted Vilnius, Lithuania An international peer-to-peer online marketplace and community platform dedicated to buying, selling, and exchanging second-hand clothing, accessories, and home goods to promote a circular economy.	0.4%
13	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.3%
14	ReverbNation Singapore A social networking site for musicians.	0.2%
15	WeddingWire Chevy Chase, Maryland, United States A wedding vendor marketplace that connects engaged couples with local wedding professionals. Free$50+/month	0.2%
16	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.2%
17	Fnac Ivry-sur-Seine, France An online marketplace operated by the major French-Portuguese retail chain.	0.1%
18	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.1%
19	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.1%
20	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%
21	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.1%
22	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.1%
23	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.06%
24	Árukereső.hu Prague, Czech Republic A Hungarian online marketplace and price comparison platform.	0.06%
25	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.06%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 103,255 websites from Italy.
We currently track the presence of 78 marketplaces across the web.
Of these, 37 were detected on websites from Italy.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.