⚡ Online Marketplaces in Italy

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Italy is a Southern European country with a population of around 59 million people.

According to our data, online marketplaces are detected on 1.5% of websites from Italy.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Italy in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 80.9% share.
It is followed by eBay with 10.1% and Etsy with 5.5%.

Amazon 80.9%
eBay 10.1%
Etsy 5.5%
Envato Market 2.6%
Gumroad 1.5%
ArtStation 0.9%
Redbubble 0.7%
AliExpress 0.6%
Faire 0.4%
Alibaba 0.4%
ReverbNation 0.4%
Houzz 0.4%
Fine Art America 0.2%
Zalando 0.2%
WeddingWire 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Envato Market ^(-9)
5. Gumroad ^(-10)
6. ArtStation ^(-28)
7. Redbubble ^(-14)
8. AliExpress ^(-19)
9. Faire ^(-22)
10. Alibaba ^(-9)
11. ReverbNation ^(-28)
13. Fine Art America ^(-37)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 28 marketplaces used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	80.9%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	10.1%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	5.5%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.6%
5	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.5%
6	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.9%
7	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.7%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.6%
9	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.4%
10	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.4%
11	ReverbNation Singapore A social networking site for musicians.	0.4%
12	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.4%
13	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.2%
14	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.2%
15	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.2%
16	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.1%
17	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.1%
18	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.1%
19	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.07%
20	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.07%
21	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.07%
22	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.07%
23	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.07%
24	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.07%
25	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.07%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,318 websites from Italy.
We currently track the presence of 69 marketplaces across the web.
Of these, 28 were detected on websites from Italy.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.