Taobao
Alibaba Group, Hangzhou, ChinaTaobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.
It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages 
Alipay payments with buyer protection.
According to our data, Taobao is the 9th most popular online marketplace on the web.
It has 2.1% of the marketplace market share and is detected on 0.05% of all websites.
- π Website
- π Links
- π¨βπ©βπ¦βπ¦ Community
Wikipedia
Redditπ Rankings and Market Share
- Marketplaces
- Rank: 9
- Market share: 2.1%
π Taobao Awards
- π₯ Most popular in China in the Marketplaces category.
- π₯ Most popular in Hong Kong in the Marketplaces category.
- β 4th most popular in Indonesia in the Marketplaces category.
β‘ Sites Using Taobao
We have data on 1,857 websites that use the Taobao marketplace. Here is a list of some of the top ranked ones.
The highest rated site using Taobao is aliexpress.us.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #85 | China | English | |
| 2 | taobao.com |
#450 | China | Chinese |
| 3 | #1,233 | China | Chinese | |
| 4 | #2,049 | China | Chinese | |
| 5 |  tmall.com |
#5,993 | China | Chinese |
| 6 | #6,930 | China | Chinese | |
| 7 | #11,842 | China | Chinese | |
| 8 | #12,324 | China | Chinese | |
| 9 | #13,142 | China | Chinese | |
| 10 | #19,789 | American English | ||
| 11 | #20,433 | China | Chinese | |
| 12 | #22,159 | Taiwan | Chinese | |
| 13 | #26,342 | China | Chinese | |
| 14 | #28,010 | China | English | |
| 15 | #29,556 | China | Chinese | |
| 16 | #30,019 | Malaysia | English | |
| 17 | #36,196 | Taiwan | Chinese | |
| 18 | #37,975 | China | Chinese | |
| 19 | China | Chinese | ||
| 20 | #40,872 | Japan | English |
π Usage Statistics
Most of the sites that use Taobao:
- are located in China
- have content in Chinese
- use the .com domain extension
- fall into the Business category.
Most of the sites using Taobao are from China, Hong Kong, and Indonesia.
- China 71.2%
- Hong Kong 9.4%
- Indonesia 6%
- United States 2.3%
- Korea 1.7%
- Singapore 1.4%
- Taiwan 1%
- Japan 0.7%
- Vietnam 0.7%
- Other 5.6%
Most Taobao users speak Chinese, English, or Indonesian.
- Chinese 77.8%
- English 10.1%
- Indonesian 6.7%
- Korean 1.2%
- Japanese 0.8%
- Vietnamese 0.8%
- Malay 0.8%
- Thai 0.4%
- Kanuri 0.4%
- Other 1%
The Taobao marketplace is especially popular on .com, .cn, and .net top-level domains.
- .com 70.2%
- .cn 9.5%
- .net 5.3%
- .com.cn 4.2%
- .org 1.7%
- .cc 1%
- .co.kr 0.8%
- .com.tw 0.4%
- .vn 0.4%
- Other 6.5%
The primary market segments for websites utilizing Taobao include business, blogs and wiki, and online shopping.
- Business 19.8%
- Blogs/Wiki 11.8%
- Online Shopping 10.9%
- Internet Services 7.3%
- Marketing/Merchandising 7.3%
- Portal Sites 6.1%
- Forum/Bulletin Boards 4.8%
- Education/Reference 3.8%
- Entertainment 2.9%
- Other 25.3%
π΅οΈ Similar Technologies
These are some of the best Taobao alternatives.
π Compare Alternatives
Compare Taobao toβ¦
- π΅οΈ Similar marketplaces
- β Market leaders
- π‘ More alternatives
- π All options
π¬ Frequently Asked Questions
What is the company behind Taobao?
Taobao is owned by Alibaba Group Holding Limited, headquartered in Hangzhou, China.
Which country uses Taobao the most?
The majority of Taobao users are from China.
Who uses Taobao?
According to our data, Taobao is used on over a thousand sites, including such established ones as aliexpress.us,
zhihu.com, and
sina.com.cn.
How does Taobao compare to its competitors?
Taobao is a fairly popular marketplace, ranking ahead of 69 other online marketplaces we track.
π See Also
- β¨ Related technologies
- πΌ All technologies from Alibaba Group
ποΈ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,823,966 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.