⚡ Online Marketplaces

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 2.3% of all websites.
89.4% of these sites use only one marketplace, 8.3% use two, and 2.3% use three or more at the same time.

Statistics based on 3.5M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading marketplaces in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 52.7% share.
It is followed by Etsy with 5.7% and Lazada with 5.6%.

🚀 Country Highlights

Here is a list of marketplaces that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 69 marketplaces we track, ranked by their market share.

Available filters: Classifieds Home Services
RankNameMarket share
1
Amazon
Seattle, Washington, United States

A global online marketplace where businesses and individuals sell products directly to customers through a single platform.

Free$14.99+/month
2
Etsy
New York, United States

An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.
3
Lazada
Singapore

An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
4
eBay
San Jose, California, United States

A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.
5
Houzz
Palo Alto, California, United States

An online platform and marketplace that connects homeowners with home improvement professionals.

Free$149+/month
6
Shopee
Singapore

A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.
7
Taobao
Hangzhou, China

A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.
8
Heureka.cz
Prague, Czech Republic

A Czech online marketplace and price comparison platform.
9
Rakuten Ichiba
Tokyo, Japan

A popular Japanese online marketplace platform.
10
Tmall
Hangzhou, China

A Chinese platform for business-to-consumer online retail.
11
JD
Beijing, China

A large Chinese business-to-consumer marketplace.
12
Yahoo Shopping
Tokyo, Japan

A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.
13
Envato Market
Melbourne, Victoria, Australia

A collection of niche digital marketplaces where authors can sell their products directly to customers.
14
Ceneo
Wrocław, Poland

A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers.

$$$
15
Gumroad
San Francisco, California, United States

An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

$$$
16
Naver Smart Store
Seongnam, Korea

A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.
17
Walmart
Bentonville, Arkansas, United States

An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers.

Free$98/year
18
Angi
Denver, Colorado, United States

A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects.

Free$29.99+/year
19
Alibaba
Hangzhou, China

A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.
20
Mercado Libre
Montevideo, Uruguay

A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.
21
Redbubble
Melbourne, Victoria, Australia

An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products.

$$$
22
Yandex Market
Moscow, Russia

A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.
23
Ozon
Moscow, Russia

A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.
24
Heureka.sk
Prague, Czech Republic

A Slovak online marketplace and price comparison platform.
25
Bol
Utrecht, Netherlands

A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales.

Free€14.99+/year

👉 See Also

🗃️ About This Data