⚡ Online Marketplaces
Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.
These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.
They may offer a wide range of products and services, including electronics, fashion, digital products and creator works, as well as beauty, home, and wedding services.
According to our data, online marketplaces are detected on 2.3% of all websites.
89.4% of these sites use only one marketplace, 8.3% use two, and 2.3% use three or more at the same time.
⭐ Most Popular in 2026
The following chart shows the leading marketplaces in 2026, based on market share.
The most popular is 
Amazon, which dominates the market with an overwhelming 51.9% share.
It is followed by 
Etsy with 5.6% and 
Lazada with 5.4%.
- Amazon 51.9%
- Etsy 5.6%
- Lazada 5.4%
eBay 4.7%
Houzz 3.5%
Shopee 2.7%
Taobao 2.6%
Heureka.cz 2.2%
Rakuten Ichiba 2.1%Tmall 1.8%
JD 1.8%
Yahoo Shopping 1.5%
Envato Market 1.4%
Gumroad 1.3%- Other 11.5%
You can also drill down by country:
🚀 Country Highlights
Here is a list of marketplaces that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.
- Lazada is #1 in Indonesia (-2)
- Heureka.cz is #1 in the Czech Republic (-7)
- Taobao is #1 in China (-6)
Ceneo is #1 in Poland (-14)
Naver Smart Store is #1 in Korea (-16)
Yandex Market is #1 in Russia (-20)- Heureka.sk is #1 in Slovakia (-24)
- Shopee is #1 in Vietnam (-5)
Bol is #1 in the Netherlands (-23)Árukereső.hu is #1 in Hungary (-39)
✨ Best Marketplaces
Below is a more detailed list of the top 25 of the 73 marketplaces we track, ranked by their market share.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- We currently track the presence of 73 marketplaces across the web.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.