⚡ Online Marketplaces in Poland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Poland is a Central European country with a population of around 38 million people.

According to our data, online marketplaces are detected on 2.9% of websites from Poland.

Statistics based on 66K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Poland in 2026, based on market share.

The most popular is Ceneo with a substantial share of 54.3%, followed by Allegro with 32.5% and Amazon with 6.2%.

Ceneo 54.3%
Allegro 32.5%
Amazon 6.2%
Booksy 6.1%
OLX 3.5%
Etsy 2.3%
eBay 2.2%
Envato Market 1.4%
Heureka.sk 0.6%
AliExpress 0.5%
Zalando 0.4%
Walmart 0.3%
Heureka.cz 0.3%
eMAG 0.3%
Zazzle 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Ceneo ^(-15)
2. Allegro ^(-29)
4. Booksy ^(-44)
8. Envato Market ^(-5)
9. Heureka.sk ^(-19)
10. AliExpress ^(-19)
11. Zalando ^(-35)
12. Walmart ^(-2)
14. eMAG ^(-52)
15. Zazzle ^(-18)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 42 marketplaces used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	54.3%
2	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	32.5%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	6.2%
4	Booksy Chicago, Illinois, United States A Poland-based appointment booking and business management platform for barbers, hairstylists, nail artists, estheticians, massage therapists, salons, and spas. $29.99+/month	6.1%
⏳	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	3.5%
6	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.3%
7	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.2%
8	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.4%
9	Heureka.sk Prague, Czech Republic A Slovak online marketplace and price comparison platform.	0.6%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.5%
11	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.4%
12	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.3%
13	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.3%
14	eMAG Bucharest, Romania A European e-commerce platform that operates localized marketplaces in Romania, Hungary, and Bulgaria.	0.3%
15	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.3%
16	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.3%
17	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.3%
18	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.3%
19	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.2%
20	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
⏳	Vinted Vilnius, Lithuania An international peer-to-peer online marketplace and community platform dedicated to buying, selling, and exchanging second-hand clothing, accessories, and home goods to promote a circular economy.	0.2%
22	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.2%
23	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%
24	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.2%
25	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 66,686 websites from Poland.
We currently track the presence of 78 marketplaces across the web.
Of these, 42 were detected on websites from Poland.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.