⚡ Online Marketplaces in Poland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Poland is a Central European country with a population of around 38 million people.

According to our data, online marketplaces are detected on 2.9% of websites from Poland.

Statistics based on 61K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Poland in 2026, based on market share.

The most popular is Ceneo with a substantial share of 57%, followed by Allegro with 33.1% and Amazon with 5.6%.

Ceneo 57%
Allegro 33.1%
Amazon 5.6%
Booksy 5.4%
Etsy 2.4%
eBay 1.8%
Envato Market 1.5%
Heureka.sk 0.6%
AliExpress 0.5%
Heureka.cz 0.5%
Zalando 0.5%
ArtStation 0.3%
Lazada 0.3%
Shopee 0.2%
Houzz 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Ceneo ^(-14)
2. Allegro ^(-27)
4. Booksy ^(-49)
7. Envato Market ^(-6)
8. Heureka.sk ^(-17)
9. AliExpress ^(-18)
11. Zalando ^(-36)
12. ArtStation ^(-23)
17. Zazzle ^(-13)
21. Trendyol ^(-18)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 33 marketplaces used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	57%
2	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	33.1%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	5.6%
4	Booksy Chicago, Illinois, United States A Poland-based appointment booking and business management platform for barbers, hairstylists, nail artists, estheticians, massage therapists, salons, and spas. $29.99+/month	5.4%
5	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.4%
6	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.8%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.5%
8	Heureka.sk Prague, Czech Republic A Slovak online marketplace and price comparison platform.	0.6%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.5%
10	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.5%
11	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.5%
12	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.3%
13	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.3%
14	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.2%
15	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.2%
16	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.2%
17	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.2%
18	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.2%
19	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%
20	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.1%
21	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.1%
22	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.1%
23	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals. Free$50+/month	0.06%
24	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.06%
25	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.06%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 61,137 websites from Poland.
We currently track the presence of 73 marketplaces across the web.
Of these, 33 were detected on websites from Poland.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.