⚡ Online Marketplaces in Germany

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Germany is a Central European country with a population of around 84 million people.

According to our data, online marketplaces are detected on 1.7% of websites from Germany.

Statistics based on 239K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Germany in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 80.6% share.
It is followed by eBay with 10.5% and Etsy with 5.1%.

Amazon 80.6%
eBay 10.5%
Etsy 5.1%
Zalando 1.3%
Envato Market 1.3%
Gumroad 1.1%
Redbubble 0.9%
ArtStation 0.9%
ReverbNation 0.6%
Wayfair 0.5%
Lazada 0.4%
Zazzle 0.3%
Ceneo 0.3%
AliExpress 0.3%
Bol 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Zalando ^(-44)
5. Envato Market ^(-8)
6. Gumroad ^(-9)
7. Redbubble ^(-14)
8. ArtStation ^(-26)
9. ReverbNation ^(-30)
10. Wayfair ^(-44)
12. Zazzle ^(-17)
13. Ceneo ^(-1)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 43 marketplaces used on sites from Germany, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	80.6%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	10.5%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	5.1%
4	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.3%
5	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.3%
6	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.1%
7	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	0.9%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.9%
9	ReverbNation Singapore A social networking site for musicians.	0.6%
10	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.5%
11	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.4%
12	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.3%
13	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	0.3%
14	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.3%
15	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.3%
16	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.3%
17	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
18	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.2%
19	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.2%
20	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.1%
21	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.1%
22	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.1%
23	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.1%
24	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.1%
25	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 239,457 websites from Germany.
We currently track the presence of 69 marketplaces across the web.
Of these, 43 were detected on websites from Germany.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.