⚡ Online Marketplaces in Switzerland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Switzerland is a Central European country with a population of over 8.8 million people.

According to our data, online marketplaces are detected on 0.5% of websites from Switzerland.

Statistics based on 42K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Switzerland in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 71% share.
It is followed by eBay with 8.9% and Etsy with 4.2%.

Amazon 71%
eBay 8.9%
Etsy 4.2%
Envato Market 2.3%
Redbubble 1.9%
Gumroad 1.4%
Taobao 1.4%
ReverbNation 1.4%
Zalando 1.4%
Ceneo 0.9%
ArtStation 0.9%
Heureka.cz 0.9%
Lazada 0.9%
Walmart 0.9%
Other 1.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Switzerland than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Envato Market ^(-9)
5. Redbubble ^(-16)
6. Gumroad ^(-9)
8. ReverbNation ^(-31)
9. Zalando ^(-39)
10. Ceneo ^(-4)
11. ArtStation ^(-23)
14. Walmart ^(-3)
17. AliExpress ^(-10)

✨ Best Marketplaces

Below is a more detailed list of 23 marketplaces used on sites from Switzerland, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	71%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	8.9%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	4.2%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.3%
5	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.9%
6	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
7	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	1.4%
8	ReverbNation Singapore A social networking site for musicians.	1.4%
9	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.4%
10	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	0.9%
11	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.9%
12	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.9%
13	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.9%
14	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.9%
15	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.9%
16	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.9%
17	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.5%
18	Craigslist San Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.5%
19	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.5%
20	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.5%
21	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.5%
22	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.5%
23	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.5%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 42,558 websites from Switzerland.
We currently track the presence of 69 marketplaces across the web.
Of these, 23 were detected on websites from Switzerland.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.