⚡ Online Marketplaces in Austria

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Austria is a Central European country with a population of over 9 million people.

According to our data, online marketplaces are detected on 0.9% of websites from Austria.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Austria in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 82.8% share.
It is followed by Etsy with 5.1% and eBay with 2.9%.

Amazon 82.8%
Etsy 5.1%
eBay 2.9%
Envato Market 1.5%
Ceneo 1.5%
Heureka.cz 1.1%
Zalando 1.1%
Zazzle 0.7%
ReverbNation 0.7%
Walmart 0.7%
Gumroad 0.4%
AliExpress 0.4%
Houzz 0.4%
Heureka.sk 0.4%
Other 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

3. eBay ^(-1)
4. Envato Market ^(-9)
5. Ceneo ^(-9)
6. Heureka.cz ^(-2)
7. Zalando ^(-41)
8. Zazzle ^(-21)
9. ReverbNation ^(-30)
10. Walmart ^(-7)
11. Gumroad ^(-4)
12. AliExpress ^(-15)

✨ Best Marketplaces

Below is a more detailed list of 18 marketplaces used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	82.8%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	5.1%
3	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.9%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.5%
5	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	1.5%
6	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	1.1%
7	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.1%
8	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.7%
9	ReverbNation Singapore A social networking site for musicians.	0.7%
10	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.7%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.4%
12	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%
13	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.4%
14	Heureka.sk Prague, Czech Republic A Slovak online marketplace and price comparison platform.	0.4%
15	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.4%
16	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.4%
17	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.4%
18	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.4%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,740 websites from Austria.
We currently track the presence of 69 marketplaces across the web.
Of these, 18 were detected on websites from Austria.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.