⚡ Regional Marketplaces

Regional marketplaces are online platforms that connect buyers and sellers within specific countries or regions, offering a wide range of products through locally adapted shopping services.

They typically support localized payment methods and currencies, regional delivery and fulfillment networks, seller storefronts, and marketplace models ranging from fixed-price retail to auctions and classifieds.

Statistics based on 3.6M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading regional marketplaces on the web in 2026, based on market share.

The most popular is Lazada with a share of 5.4%, followed by Shopee with 2.7% and Taobao with 2.6%.

Lazada 5.4%
Shopee 2.7%
Taobao 2.6%
Rakuten Ichiba 2.1%
Tmall 1.8%
Yahoo Shopping 1.5%
Naver Smart Store 1.2%
Mercado Libre 1.1%
Yandex Market 0.9%
Ozon 0.9%
Bol 0.8%
Allegro 0.8%
Wildberries 0.6%
Trendyol 0.4%
Avito 0.3%

✨ Best Regional Marketplaces

Below is a more detailed list of the top 25 of the 27 regional marketplaces we track, ranked by their market share.

Available filters: Beauty Classifieds Creators Digital Electronics Fashion Home Services Prices Regional Wedding

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	5.4%
2	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	2.7%
3	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	2.6%
4	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	2.1%
5	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.8%
6	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	1.5%
7	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	1.2%
8	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	1.1%
9	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	0.9%
10	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	0.9%
11	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.8%
12	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	0.8%
13	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	0.6%
14	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.4%
15	Avito Moscow, Russia A Russian online classifieds marketplace for buying and selling consumer goods, vehicles, real estate, jobs, and local services. Free$$$	0.3%
16	Yahoo! Auctions Japan Tokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	0.3%
17	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.2%
18	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.2%
19	Coupang Seattle, Washington, United States A South Korean e-commerce marketplace that offers goods from third-party sellers alongside products from its retail inventory. Free7,890 KRW+/month	0.2%
20	Zozotown Chiba-shi, Chiba, Japan A Japanese online marketplace for fashion and streetwear.	0.2%
21	Marktplaats Amsterdam, Netherlands A Dutch classified advertising website and online marketplace for buying and selling new and used goods.	0.1%
22	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.09%
23	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	0.07%
⏳	Fnac Ivry-sur-Seine, France An online marketplace operated by the major French-Portuguese retail chain.	0.05%
25	Mercari Tokyo, Japan A Japanese marketplace app that allows anyone with a smartphone to easily sell items they no longer need.	0.03%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,629,123 websites.
We currently track the presence of 73 marketplaces across the web.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.