⚡ Beauty & Wellness Service Marketplaces

Beauty and wellness service marketplaces are online platforms where customers can find and book appointments with salons, spas, barbers, and independent beauty professionals.

They typically offer online bookings, service and staff scheduling, appointment reminders, payments, deposits, no-show protection, and customer reviews.

Statistics based on 3.6M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading beauty marketplaces in 2026, based on market share.

The most popular is Vagaro with a share of 0.2%, followed by Booksy with 0.2% and Fresha with 0.2%.

✨ Best Beauty Marketplaces

Below is a more detailed list of 5 beauty marketplaces we track, ranked by their market share.

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RankNameMarket share
1
Vagaro
Pleasanton, California, United States

A business management, scheduling, and marketplace platform for beauty, wellness, and fitness businesses.

$30+/month
2
Booksy
Chicago, Illinois, United States

A Poland-based appointment booking and business management platform for barbers, hairstylists, nail artists, estheticians, massage therapists, salons, and spas.

$29.99+/month
3
Fresha
London, United Kingdom

An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios.

$19.95+/month
4
Treatwell
London, United Kingdom

An online beauty booking platform and marketplace that connects consumers with salons and spas for wellness appointments.

$$$
5
GlossGenius
New York, United States

A booking, payment, and business management platform for beauty, wellness, health, and fitness businesses that combines appointment scheduling, POS, and client management.

$28+/month

🗃️ About This Data