⚡ Online Marketplaces in the Netherlands

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, online marketplaces are detected on 1.1% of websites from the Netherlands.

Statistics based on 99K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the Netherlands in 2026, based on market share.

The most popular is Bol with an impressive share of 45.8%, followed by Amazon with 31.1% and Marktplaats with 7.3%.

Bol 45.8%
Amazon 31.1%
Marktplaats 7.3%
Etsy 7.3%
eBay 3.9%
Lazada 2.7%
Envato Market 2.5%
Zalando 1.7%
AliExpress 1.3%
Redbubble 1.2%
Gumroad 1%
Tmall 0.7%
Taobao 0.6%
ArtStation 0.6%
Alibaba 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Bol ^(-24)
3. Marktplaats ^(-54)
7. Envato Market ^(-6)
8. Zalando ^(-40)
9. AliExpress ^(-18)
10. Redbubble ^(-11)
11. Gumroad ^(-4)
14. ArtStation ^(-20)
15. Alibaba ^(-4)
18. Reverb ^(-33)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 34 marketplaces used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	45.8%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	31.1%
3	Marktplaats Amsterdam, Netherlands A classified advertising website and online marketplace based in the Netherlands.	7.3%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	7.3%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	3.9%
6	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	2.7%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.5%
8	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.7%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.3%
10	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.2%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1%
12	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.7%
13	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.6%
14	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.6%
15	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.4%
16	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	0.4%
17	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.4%
18	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.3%
19	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.3%
20	ReverbNation Singapore A social networking site for musicians.	0.3%
21	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%
22	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
23	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.2%
24	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.2%
25	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.2%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 99,712 websites from the Netherlands.
We currently track the presence of 69 marketplaces across the web.
Of these, 34 were detected on websites from the Netherlands.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.