⚡ Online Marketplaces in the Netherlands

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The Netherlands is a Western European country with a population of over 17.8 million people.

According to our data, online marketplaces are detected on 1.1% of websites from the Netherlands.

Statistics based on 104K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the Netherlands in 2026, based on market share.

The most popular is Bol with an impressive share of 47.2%, followed by Amazon with 28.5% and Marktplaats with 7.9%.

Bol 47.2%
Amazon 28.5%
Marktplaats 7.9%
Etsy 6.9%
eBay 3.3%
Envato Market 2.6%
Zalando 1.8%
Lazada 1.4%
Gumroad 1.4%
AliExpress 1.1%
Redbubble 1.1%
Treatwell 1.1%
Vinted 0.7%
ArtStation 0.5%
Ceneo 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Netherlands than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Bol ^(-25)
3. Marktplaats ^(-61)
6. Envato Market ^(-7)
7. Zalando ^(-39)
9. Gumroad ^(-6)
10. AliExpress ^(-19)
11. Redbubble ^(-13)
12. Treatwell ^(-49)
14. ArtStation ^(-21)
15. Ceneo ^(-1)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 45 marketplaces used on sites from the Netherlands, ranked by their market share.

Rank	Name	Market share
1	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	47.2%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	28.5%
3	Marktplaats Amsterdam, Netherlands A Dutch classified advertising website and online marketplace for buying and selling new and used goods.	7.9%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	6.9%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	3.3%
6	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.6%
7	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.8%
8	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.4%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.1%
11	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.1%
12	Treatwell London, United Kingdom An online beauty booking platform and marketplace that connects consumers with salons and spas for wellness appointments. $$$	1.1%
⏳	Vinted Vilnius, Lithuania An international peer-to-peer online marketplace and community platform dedicated to buying, selling, and exchanging second-hand clothing, accessories, and home goods to promote a circular economy.	0.7%
14	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.5%
15	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	0.3%
16	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.3%
17	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.3%
18	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.3%
19	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.3%
20	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.3%
21	Fresha London, United Kingdom An appointment booking and business management platform for beauty and wellness salons, spas, barbershops, and fitness studios. $19.95+/month	0.3%
22	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.3%
23	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.3%
24	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers. $$$	0.2%
25	Fnac Ivry-sur-Seine, France An online marketplace operated by the major French-Portuguese retail chain.	0.2%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 104,235 websites from the Netherlands.
We currently track the presence of 78 marketplaces across the web.
Of these, 45 were detected on websites from the Netherlands.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.