⚡ Online Marketplaces in China

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

China is an East Asian country with a population of around 1.4 billion people.

According to our data, online marketplaces are detected on 3.8% of websites from China.

Statistics based on 84K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in China in 2026, based on market share.

The most popular is Taobao with an impressive share of 43.7%, followed by JD with 32.1% and Tmall with 30.5%.

Taobao 43.7%
JD 32.1%
Tmall 30.5%
Alibaba 20.2%
Amazon 7%
AliExpress 3.8%
Dangdang 3.4%
Lazada 2.6%
eBay 1.3%
Shopee 0.7%
Walmart 0.5%
Newegg 0.3%
Ozon 0.3%
Etsy 0.2%
Coupang 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Taobao ^(-6)
2. JD ^(-9)
3. Tmall ^(-7)
4. Alibaba ^(-15)
6. AliExpress ^(-21)
7. Dangdang ^(-38)
11. Walmart ^(-6)
12. Newegg ^(-44)
13. Ozon ^(-10)
15. Coupang ^(-34)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 35 marketplaces used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	43.7%
2	JD Beijing, China A large Chinese business-to-consumer marketplace.	32.1%
3	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	30.5%
4	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	20.2%
5	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	7%
6	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	3.8%
7	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	3.4%
8	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	2.6%
9	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.3%
10	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.7%
11	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.5%
12	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.3%
13	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	0.3%
14	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.2%
15	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.2%
16	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.2%
17	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.2%
18	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%
19	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.1%
20	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.09%
21	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.09%
22	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.09%
23	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	0.06%
24	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	0.06%
25	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.06%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 84,081 websites from China.
We currently track the presence of 69 marketplaces across the web.
Of these, 35 were detected on websites from China.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.