⚡ Online Marketplaces in the United States

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, online marketplaces are detected on 3.7% of websites from the United States.

Statistics based on 607K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the United States in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 57.7% share.
It is followed by Houzz with 9.2% and Etsy with 7.7%.

Amazon 57.7%
Houzz 9.2%
Etsy 7.7%
eBay 6%
Angi 3.7%
Lazada 3.4%
WeddingWire 2.2%
The Knot 2.2%
Walmart 2.1%
HomeAdvisor 2%
Gumroad 1.5%
Redbubble 1.4%
Zazzle 1.3%
ezCater 1%
Envato Market 0.9%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Houzz ^(-3)
5. Angi ^(-14)
7. WeddingWire ^(-19)
8. The Knot ^(-20)
9. Walmart ^(-7)
10. HomeAdvisor ^(-24)
11. Gumroad ^(-3)
12. Redbubble ^(-10)
13. Zazzle ^(-17)
14. ezCater ^(-22)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 68 marketplaces used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	57.7%
2	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	9.2%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	7.7%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	6%
5	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	3.7%
6	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	3.4%
7	WeddingWire Chevy Chase, Maryland, United States A wedding vendor marketplace that connects engaged couples with local wedding professionals. Free$50+/month	2.2%
8	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals. Free$50+/month	2.2%
9	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	2.1%
10	HomeAdvisor Denver, Colorado, United States A digital marketplace that connects homeowners with local service professionals for home improvement, maintenance, and remodeling projects.	2%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.5%
12	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.4%
13	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.3%
14	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers. $$$	1%
15	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.9%
16	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.7%
17	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	0.7%
18	Thumbtack San Francisco, California, United States A home services marketplace with more than 300,000 local service businesses offering repairs, maintenance, and home improvement services.	0.7%
19	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.7%
20	Craigslist San Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.6%
21	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.5%
22	ReverbNation Singapore A social networking site for musicians.	0.5%
23	Vagaro Pleasanton, California, United States A business management, scheduling, and marketplace platform for beauty, wellness, and fitness businesses. $30+/month	0.5%
24	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	0.4%
25	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.4%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 607,939 websites from the United States.
We currently track the presence of 73 marketplaces across the web.
Of these, 68 were detected on websites from the United States.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.