⚡ Online Marketplaces in Brazil

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Brazil is a South American country with a population of around 217 million people.

According to our data, online marketplaces are detected on 1.2% of websites from Brazil.

Statistics based on 69K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Brazil in 2026, based on market share.

The most popular is Amazon, which dominates the market with a substantial 59.7% share.
It is followed by Mercado Libre with 24.3% and Shopee with 9.9%.

Amazon 59.7%
Mercado Libre 24.3%
Shopee 9.9%
Envato Market 2.9%
AliExpress 2.3%
Etsy 2.1%
Lazada 1.1%
ArtStation 1.1%
Gumroad 0.5%
eBay 0.4%
Walmart 0.4%
Bol 0.4%
Taobao 0.2%
ReverbNation 0.2%
Temu 0.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Mercado Libre ^(-18)
3. Shopee ^(-3)
4. Envato Market ^(-9)
5. AliExpress ^(-22)
8. ArtStation ^(-26)
9. Gumroad ^(-6)
11. Walmart ^(-6)
12. Bol ^(-13)
14. ReverbNation ^(-25)
15. Temu ^(-43)

✨ Best Marketplaces

Below is a more detailed list of 23 marketplaces used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	59.7%
2	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	24.3%
3	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	9.9%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.9%
5	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.3%
6	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.1%
7	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.1%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.1%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.5%
10	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.4%
11	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.4%
12	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.4%
13	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.2%
14	ReverbNation Singapore A social networking site for musicians.	0.2%
15	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.1%
16	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.1%
17	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers.	0.1%
18	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.1%
19	Craigslist San Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.1%
20	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.1%
21	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%
22	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.1%
23	Facebook Marketplace Menlo Park, California, United States A digital marketplace within the Facebook platform where users can buy and sell items.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 69,186 websites from Brazil.
We currently track the presence of 69 marketplaces across the web.
Of these, 23 were detected on websites from Brazil.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.