⚡ Online Marketplaces in Brazil

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Brazil is a South American country with a population of around 217 million people.

According to our data, online marketplaces are detected on 1.3% of websites from Brazil.

Statistics based on 79K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Brazil in 2026, based on market share.

The most popular is Amazon, which dominates the market with a substantial 58.9% share.
It is followed by Mercado Libre with 23.2% and Shopee with 9.5%.

Amazon 58.9%
Mercado Libre 23.2%
Shopee 9.5%
Envato Market 2.8%
OLX 2.4%
Etsy 2%
AliExpress 1.8%
Lazada 1%
ArtStation 1%
Gumroad 0.8%
Bol 0.5%
eBay 0.4%
Walmart 0.3%
ReverbNation 0.2%
eMAG 0.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Mercado Libre ^(-18)
3. Shopee ^(-3)
4. Envato Market ^(-9)
5. OLX ^(-37)
7. AliExpress ^(-19)
9. ArtStation ^(-27)
10. Gumroad ^(-4)
11. Bol ^(-16)
13. Walmart ^(-2)
14. ReverbNation ^(-32)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 27 marketplaces used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	58.9%
2	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	23.2%
3	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	9.5%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.8%
5	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	2.4%
6	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2%
7	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.8%
8	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1%
9	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	1%
10	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.8%
11	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.5%
12	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.4%
13	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.3%
14	ReverbNation Singapore A social networking site for musicians.	0.2%
15	eMAG Bucharest, Romania A European e-commerce platform that operates localized marketplaces in Romania, Hungary, and Bulgaria.	0.2%
16	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.2%
17	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.2%
18	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.2%
19	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.2%
20	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.2%
21	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	0.1%
22	Fnac Ivry-sur-Seine, France An online marketplace operated by the major French-Portuguese retail chain.	0.1%
23	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers. $$$	0.1%
24	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.1%
25	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 79,957 websites from Brazil.
We currently track the presence of 84 marketplaces across the web.
Of these, 27 were detected on websites from Brazil.
Statistics were last calculated on November 12, 2026.
For more details, see our methodology and disclaimer.