⚡ Online Marketplaces in Portugal

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, online marketplaces are detected on 0.5% of websites from Portugal.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Portugal in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 56.5% share.
It is followed by Etsy with 8.2% and eBay with 5.9%.

Amazon 56.5%
Etsy 8.2%
eBay 5.9%
Faire 4.7%
Envato Market 4.7%
OLX 4.7%
Reverb 3.5%
Zalando 3.5%
AliExpress 2.4%
Houzz 2.4%
Gumroad 2.4%
Booksy 1.2%
ReverbNation 1.2%
Lazada 1.2%
Idealo 1.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Faire ^(-19)
5. Envato Market ^(-8)
7. Reverb ^(-52)
8. Zalando ^(-38)
9. AliExpress ^(-20)
11. Gumroad ^(-4)
12. Booksy ^(-36)
13. ReverbNation ^(-32)
15. Idealo ^(-17)
16. Temu ^(-49)

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	56.5%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	8.2%
3	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	5.9%
4	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	4.7%
5	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	4.7%
⏳	OLX Amsterdam, Netherlands An online classifieds marketplace that operates in over 30 countries, with primary categories in vehicles, real estate, and jobs.	4.7%
7	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	3.5%
8	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	3.5%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.4%
10	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	2.4%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.4%
12	Booksy Chicago, Illinois, United States A Poland-based appointment booking and business management platform for barbers, hairstylists, nail artists, estheticians, massage therapists, salons, and spas. $29.99+/month	1.2%
13	ReverbNation Singapore A social networking site for musicians.	1.2%
14	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.2%
15	Idealo Berlin, Germany A German price comparison platform that helps consumers compare products, retailers, and offers. $$$	1.2%
16	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	1.2%
17	Fnac Ivry-sur-Seine, France An online marketplace operated by the major French-Portuguese retail chain.	1.2%
18	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	1.2%
19	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.2%
20	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.2%
21	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	1.2%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,496 websites from Portugal.
We currently track the presence of 78 marketplaces across the web.
Of these, 21 were detected on websites from Portugal.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.