⚡ Online Marketplaces in Portugal

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, online marketplaces are detected on 0.6% of websites from Portugal.

Statistics based on 15K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Portugal in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 59.1% share.
It is followed by Etsy with 15.1% and eBay with 7.5%.

Amazon 59.1%
Etsy 15.1%
eBay 7.5%
Envato Market 4.3%
Gumroad 4.3%
Lazada 2.2%
Faire 2.2%
Reverb 2.2%
AliExpress 2.2%
Houzz 2.2%
Shopee 1.1%
ReverbNation 1.1%
Zalando 1.1%
Mirakl 1.1%
Mercado Libre 1.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

3. eBay ^(-1)
4. Envato Market ^(-9)
5. Gumroad ^(-10)
7. Faire ^(-24)
8. Reverb ^(-43)
9. AliExpress ^(-18)
12. ReverbNation ^(-27)
13. Zalando ^(-35)
14. Mirakl ^(-55)
15. Mercado Libre ^(-5)

✨ Best Marketplaces

Below is a more detailed list of 19 marketplaces used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	59.1%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	15.1%
3	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	7.5%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	4.3%
5	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	4.3%
6	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	2.2%
7	Faire San Francisco, California, United States A B2B wholesale marketplace that connects independent retailers with brands to discover and order products for resale. $$$	2.2%
8	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	2.2%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.2%
10	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	2.2%
11	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	1.1%
12	ReverbNation Singapore A social networking site for musicians.	1.1%
13	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	1.1%
14	Mirakl Paris, France A SaaS marketplace platform that enables companies to launch and manage their marketplace and drop-ship business.	1.1%
15	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	1.1%
16	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	1.1%
17	Redbubble Melbourne, Victoria, Australia An online print-on-demand marketplace that allows independent artists and designers to upload artwork and sell it on a wide range of customizable products. $$$	1.1%
18	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.1%
19	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	1.1%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 15,475 websites from Portugal.
We currently track the presence of 69 marketplaces across the web.
Of these, 19 were detected on websites from Portugal.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.